SEO Keyword Translation Tool Launched

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A new keyword translation tool is launched to stimulate interest in website internationalization, localization and translation.

Kwintessential, a leading cross-cultural communication consultancy, have today released their latest in a long line of innovative, useful and thought provoking resources - a keyword translation tool. The tool is designed to help website owners and professionals (webmasters and search engine optimization consultants) research keywords in foreign languages in order to help them access markets abroad.

What are keywords?

Keywords basically refer to search terms people use when looking for something on the internet. For example, if someone was looking for office space to rent they will go to a search engine such as Google, Yahoo! or MSN and type in a few words to help them identify some websites. Some people may enter "office space," some "rent an office," others "cheap office space". Keyword research laboratories observe these search terms and the associated trends and produce quantitative results. Experts, website owners and search engine optimizers (SEOs) use these results to identify what terms people are using when looking for something and consequently design their websites accordingly.

Using the office space example, at present the top 5 searches for this topic are:
1. office space
2. office rental space
3. office space realtor
4. office space for rent
5. office space for lease

Webmasters and SEO experts now know what the most popular search terms are and will make sure they add these keywords into the content of their pages and into the coding of pages such as the metatags.

Why keyword translation?

Kwintessential strongly believe the future of the internet is multilingual. Most big companies now translate websites into foreign languages but as with everything else, a trickle down effect will mean smaller players will also start translating websites. This is simple mathematics - the main internet using countries have flatlined and internet usage in non-English speaking countries is rising and will continue to do so. Through researching keywords in foreign languages, those with multilingual websites can now ensure they are using the correct search terms to get French, Spanish, Italian or German users.

Using the example of office space, if someone uses the keyword translation tool they will now find that the top 5 searches in French are:
1. amenagement espace bureau
2. espace bureau
3. restructuration espace bureau
4. espace bureau louer
5. restructuration espace bureau paris

A website owner will now know how to build their website pages in order to bring in queries by French users of search engines. Simple but effective.

So why translate a website?

Maximising profit today involves reaching beyond national markets. Accessing an international customer base is vital if a business wants to expand and participate in international trade.
The World Wide Web, as its name suggests, is a means by which businesses can reach an international audience. Companies are now recognising that a key step in successfully approaching and selling to international customers is through website translation.
Website translation brings with it numerous benefits.

The three main benefits are:

1) Crosses Language Barriers
Some 32% of internet users around the world are non-native English speakers. With PC ownership and access to the internet most rapidly increasing outside of North America and Europe, this figure will increase even more. Website translation breaks linguistic barriers and opens doors to other continents.

2) Builds credibility
If your company only has a site in English and your competitor in all major languages, which one will gain more credibility? Translation of your website demonstrates that you are a truly international player. In addition it shows that you understand, value and have respect for that particular country or region.

3) Increases revenue
Billions of dollars, pounds and francs in potential revenue are lost each year due to lack of investment in website translation. Most internet users will naturally feel more comfortable and understand a company better if their information, products or services are presented in their native language. By undergoing a website translation process you access potentially millions of new customers.

"The intention behind the tool is really simple," explains Neil Payne. "We want people to start thinking outside of their national and linguistic boxes; there are a lot of people out there who don't speak English looking for goods and services. We hope this will get people thinking about translating their websites and stimulate some debate about the future of the internet."

For more information about Kwintessential visit their website. Visit the tool here >


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