APPREMA Sponsors Sales 2.0 Conference to Exhibit Fully Web-Enables Collaborative E-Mail and Relationship Management Platform

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Venue affords showcase for proven practices in applied Web 2.0 technologies that increase sales.

Everyday, 82 billion e-mails are sent worldwide, but none of them do anything to create better relationships. They all look basically the same. With Apprema, individuals and organizations now have a solution to create organizational relationships and improve the productivity of sales teams, which in turn improves profitability.

Apprema, Inc., in collaboration with Oracle, Cisco/WebEx, InsideView, Landslide Technologies, Genius.com., and dozens of other industry leading companies, today announced its founding sponsorship of the inaugural Sales 2.0 Conference, (http://www.sales20conf.com) to be held at the St. Regis Hotel in San Francisco October 29-30, 2007. Apprema will exhibit its platform for collaborative e-mail (StarMail), collaborative payment (StarPay), and e-gifting technology (StarGift). The Apprema platform works with existing e-mail, sales force automation, customer relationship management and Web 2.0 business applications.

"Sales 2.0" refers to the integration of Web 2.0 technologies with proven sales techniques that increase sales velocity and volume. Apprema's presence at the Sales 2.0 conference at the sponsor and exhibitor level underscores the power of next-generation Web technologies when combined with innovative sales processes for dramatically accelerating the sales cycle.

"Creating successful organizational relationships is the key to the success or failure of most companies today," said Mark Schreiber, Apprema CEO and co-founder. "E-mail is the medium that we use to manage these critical relationships, but e-mail does not provide the ability for individuals and organizations to effectively differentiate communication and appreciation for the most influential people to a company's success, the customers and partners."

"As former sales executives, Mark and I recognized the need all customer-facing professional have for a solution like Apprema," said Toby Buschini, Apprema CMO and co-founder. "Everyday, 82 billion e-mails are sent worldwide, but none of them do anything to create better relationships. They all look basically the same. With Apprema, individuals and organizations now have a solution to create organizational relationships and improve the productivity of sales teams, which in turn improves profitability."

Enterprises and professionals use Apprema StarMail, StarPay and StarGift to connect, communicate and collaborate with customers, partners and key stakeholders. Through Apprema StarMail, sales leaders can collaboratively send and pay for Apprema StarGifts from a list of top retailers. Recipients then may opt to select another retailer, bank their gift, or donate the value to the charity of their choice through Apprema's Partnership4Charity. As a stand-alone relationship management solution, or integrated with existing e-mail, CRM or SFA applications, Apprema delivers communication results that impress.

The Sales 2.0 event will address industry trends and key topics such as: The "MySpace Generation" meets the Workplace, Volume Selling in an On-Demand World, Integrating On-line and Relationship Selling, and Making E-Mail Marketing Work for Your Sales Organization. The conference will feature thought leaders including Geoffrey Moore, best-selling author of "Crossing the Chasm"; Michael Bosworth, Founder of Solution Selling and author of "Customer Centric Selling"; Joe Galvin, vice president of Sirius Decisions; and David Berman, President of Worldwide Sales at WebEx Communications (now Cisco WebEx). For a list of additional speakers, please see http://www.sales20conf.com.

About Apprema:
Apprema Inc., creator of StarMail, StarGift and StarPay, provides personalized and collaborative e-mail and payment solutions for customer-facing business professionals, empowering them to connect, collaborate, and communicate more effectively with customers, partners and key stakeholders. Apprema's StarMail enables teams and enterprises to utilize unprecedented corporate branding and collaborative e-mail messaging, without investment in IT resources or programming skills. The result is stronger customer and partner relationships, increased customer retention, and a more profitable business. Apprema Inc. is a privately held company with headquarters in Sunnyvale, CA. For more information about Apprema Inc, visit http://www.apprema.com.

About The Sales 2.0 Conference:
The Sales 2.0 Conference is a unique industry event addressing emerging selling strategies and technologies. The conference, at the St. Regis Hotel in San Francisco on October 29-30, 2007, combines powerful keynote speakers and panel discussions with technology demonstrations and valuable industry networking and collaboration. Event sponsors include leading sales technology innovators such as Oracle (NASDAQ: ORCL), Cisco WebEx (NASDAQ: CSCO), Genius.com, Apprema, InsideView, Landslide Technologies, Jigsaw Data Corporation, Brainshark Inc., Sales Spider, SAP (NYSE: SAP), SugarCRM, Sales2.com, LucidEra, Tele-Smart Communications, and PhoneWorks. For more information about The Sales 2.0 Conference program, registration and sponsorship/speaking opportunities, visit http://www.sales20conf.com.

Contact:
Thor Harris, 800-707-9190 x83, 201-206-0903 (mobile)
Alice Ducq, 800-707-9190 x85, 301-651-2128 (mobile)

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ALICE DUCQ
Apprema
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