Good Morning America's Robin Roberts Says Liv'n Out Loud Tees One of Her "Favorite Gifts"

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Soft and Inspirational Tees Provides Comfort to Roberts During Cancer Treatments

When Alyson Bruu and Kristine Fichera, Co-Founders of Liv'n Out Loud! Clothing Company learned of Robin Robert's breast cancer diagnosis, they immediately packaged up several of their inspirational tees, along with a hand-written note, letting Robin know how much she was admired, thought about and prayed for. Among the Lifestyle Tees sent to Good Morning America's NYC studios were "Bring it on", "Hey cancer you picked the wrong broad", "Adversity doesn't build character, it reveals it" and "Blest".

A week later…the phone rang. The call that every small company only hopes for; the one that yields that long sought after National exposure.

"Hi, this is Robin Roberts calling from Good Morning America and I would like to personally thank you for the incredible T-shirts that you sent me."

Alyson was lucky enough to answer this incoming call - since Kristine had the distinct pleasure of answering the phone the day Helen Mirren personally called to order 6 Lifestyle Tees. Said Bruu, "Talking to Robin was like talking to an old school chum. She was so lovely. So gracious. So every-woman. We talked about her health, her work, our company and how it got started, our tees and the blessings in our lives, both big and small. It was a phone call that I will never forget".

Liv'n Out Loud! clearly had a lasting impact on Roberts as well…

"Ten days later Robin's producer called Liv'n Out Loud! letting us know that we were going to be featured in a segment called "Robin's Favorite Gifts from Viewers", said Fichera. "This was the day that we had waited for! National exposure! And to be given such laudatory praise by someone of Robin Robert's caliber. A dream come true…"

On Friday, October 19th, at 7:48am, Robin Roberts, alongside her fellow co-anchors, featured a colorful selection of 100% cotton Tees from the Liv'n Out Loud! Lifestyle Collection. "These tee shirts are so comfy and they have these really MMMMMPH! sayings on them! There is one that I wear when I head out to chemo and it says "Bring it on". Feel how soft they are…" as she handed the Tees to her co-workers.

(To see video, click on video player on the right hand side of this page: "Gifts for Robin Roberts). Story is also found here:

"We are so grateful to Good Morning America and Robin Roberts for showcasing our line of inspirational T-shirts for women", said Bruu. "And while we offer over 35 different colors, styles and sayings - as well as our logo Tees - we have several Tees that speak directly to those who are fighting cancer. To know that we are making some difference in the lives of these gutsy women is truly an honor, and makes all of this hard work worthwhile".

To see the full line of Liv'n Out Loud! products visit:

Liv'n Out Loud! was born after Alyson Bruu, Co-Founder of the company, nearly died following routine surgery. To read the inspirational back-story - and additional interesting information about the Liv'n Out Loud! Clothing Company, please find attached "Who is Liv'n Out Loud" document.

Customers can purchase the company's merchandise online at or by phone at 603-329-9599.

Liv'n Out Loud! products are also available in select retail stores in the United States.

Liv'n Out Loud! believes in giving back. As such, a percentage of quarterly sales are donated to the ASPCA, the American Cancer Society or The Susan G. Komen Race for the Cure - depending upon the items sold.

Liv'n Out Loud! Clothes for the Soul…

For more information:
Alyson Bruu


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