External Hard Drives Leave Consumer Data Vulnerable

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Hollywood director loses script when external hard drive is swiped.

Most people don’t realize that all hard drives eventually fail

Consumers using external hard drives often assume the valuable data on their PC is protected, but an external hard drive can leave them vulnerable to catastrophic data loss. The problem was evidenced recently when thieves targeted director Francis Ford Coppola’s home, scooping up Coppola’s external hard drive during a raid. Among the items he lost was a script for his latest movie, according to an article in The New York Times.

Coppola’s experience is not an uncommon one. While external hard drives can often be great storage devices, consumers should not confuse them with a backup solution. In addition to being susceptible to theft, external hard drives can also malfunction and be destroyed by fire, flooding and other natural disasters. The valuable data stored on these devices is gone, leaving consumers with no recourse.

Online backup provider Carbonite, Inc., says that the Coppola story highlights the vulnerability of such devices and demonstrates why a good backup solution always entails moving the backup copy to a different location, as most businesses have done since they began using computers. Through painful experiences, consumers are learning to do the same.

“Most people don’t realize that all hard drives eventually fail,” said David Friend, founder and CEO of Carbonite. “The chances of a hard drive failing are somewhere between 5 percent and 13 percent in any one year period. Those are not good odds when you’re talking about irreplaceable data. At Carbonite, your data is stored on redundant disk arrays. There are three completely separate copies of your data on different disks. The chances of all three failing at the same time are nearly zero. And while house break-ins like Mr. Coppola’s are a sad fact of life, nobody is going to break into a guarded data center and walk off with a 1,400-pound rack of storage servers.”

Carbonite’s online backup service allows users to store an unlimited amount of data for $49.95 per year. The service works automatically to provide continuous backup whenever the user’s computer is connected to the Internet. And it never slows down your computer.

Carbonite believes computer users shouldn’t have to think about backup -- its philosophy is to make backup as simple and automatic as possible. Carbonite takes the hassle out of protecting the irreplaceable contents of consumers’ computers.
About Carbonite
Carbonite launched its Online PCBackup™ service in May 2006. Carbonite’s industry-first offer of unlimited backup space for a flat low price revolutionized the market for consumer and small business backup services. So far the company has backed up over 1 billion files, has restored more than 100 million lost files for its customers and has a large data center where capacity is measured in petabytes. There are Carbonite users in nearly 100 countries.

Founded in 2005, Carbonite believes that computer users should not have to think about backup. The company's mission is to provide an affordable, reliable, secure and easy-to-use solution for the mainstream computer user. Carbonite is available to consumers and small business through numerous channels, including its corporate Web site, major US retailers and international distributors. For more information, please visit http://www.carbonite.com.

Media Contact:
Tim Wieland
Airfoil PR for Carbonite
Tel: 248-304-1414
E-mail: wieland(at)airfoilpr.com

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