College Recruiting Firm TargetX Enters Philadelphia 100 Hall of Fame Following 5th Year of Dramatic Growth

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Higher education marketing firm TargetX was recognized for its longstanding history of growth when it was inducted into the Philadelphia 100 Hall of Fame following its fifth consecutive appearance on the prestigious list of the region's fastest-growing, privately-held companies.

These are firms that have demonstrated not only rapid revenue growth, but have been able to maintain it over an impressive period of time

What started as a simple idea for communicating with prospective students has led to higher education's most innovative recruiting company -- and the Hall of Fame.

TargetX began in 1998 as an email marketing company for colleges and universities, evolved into a leader in the increasingly complex world of online recruiting, and has now been honored for the fifth consecutive year as one of the fastest-growing companies in the Philadelphia region.

With revenue growth of 110 percent, the technology and services company again made the prestigious Philadelphia 100 list of fastest-growing, privately-held firms in the 10-county metropolitan area, which includes parts of Pennsylvania, New Jersey and Delaware.

By qualifying for a fifth time,TargetX joins an exclusive list of companies in the Philadelphia 100 Hall of Fame. "These are firms that have demonstrated not only rapid revenue growth, but have been able to maintain it over an impressive period of time," said TargetX CEO Brian Wm. Niles, who was inducted into the CEO wing of the Hall of Fame. "We are extremely proud to be mentioned in the same breath with some of the top companies in one of the most vibrant regions in the country."

TargetX is the leading provider of Internet and experiential recruiting solutions to higher education, continually developing new technologies and strategies to help colleges attract today's marketing-savvy students. Last year, for example, the company created the unique position of "Experience Evangelist" and hired award-winning executive Jeff Kallay to advise colleges on how to stage more memorable and authentic experiences.

And it has recently introduced a revolutionary recruitment management suite that combines a powerful Student Recruitment Manager (SRM), a consumer-friendly student portal for applying online and scheduling campus visits, and the electronic communication tools for which TargetX has become known and respected throughout the industry.

"We have always been at the forefront of recognizing and responding to the needs of colleges as they struggle with the challenges of recruiting today's students," said Niles. "The Millennial generation is always online, demands authenticity and is resistant to traditional marketing.

"Some days it seems things are moving so quickly that you don't even know what you don't know. But that's just what you want when you're trying to change the way an industry works.

"To make that happen, you need talented people surrounding you -- people smarter than you in their own areas. That's been the history of TargetX, and it's what accounts for our success and our dramatic growth. We're overjoyed to be on the Philly 100 for a fifth year. Entering the Hall of Fame is icing on the cake."

The annual Philadelphia 100 ranking is coordinated by the Wharton School's Small Business Development Center, along with the Entrepreneurs' Forum of Greater Philadelphia and the Philadelphia Business Journal.

About TargetX

Since 1998, TargetX has been higher education's most innovative recruiting company. It is the leading provider of interactive recruiting solutions, helping over 450 schools communicate more effectively with prospective students -- online, in print and in person.

It is the leading authority on building campus visit experiences and solutions that meet the needs of today's Millennial generation. And it recently introduced the first fully integrated, customizable, expandable and reportable system for managing the entire college admissions process, scheduled for release next spring.

TargetX is also the creative force behind MyCampusVisits.com, a free and easy-to-use search engine that enables students to find college admissions events by date, location, size of school and other key factors.

In addition to its 2007 recognition by the Philadelphia 100, TargetX also made the inaugural Inc. 5,000 list of the nation's fastest-growing private companies.

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RAY ULMER
TargetX
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