Fitness Together CEO Teaches Fitness Trainers, New Book Announced

The Fitness Together Franchise Corporation (FTFC) today announced the release of The Eight Biggest Mistakes Personal Trainers Make (ISBN # 978-1604613612), authored by CEO and founder Rick Sikorski. Fitness Together currently has 371 personal training studios worldwide, sold their 500th location in June of 2007, employs 3,000 personal trainers responsible for training over 15,000 clients per week.

Highlands Ranch, CO (PRWEB) October 30, 2007 -- The Fitness Together Franchise Corporation (FTFC) today announced the release of a book published by CEO and founder Rick Sikorski. Fitness Together currently has 371 personal training studios worldwide, employing 3,000 personal trainers responsible for training over 15,000 clients per week.

Recently featured on "The Big Idea with Donny Deutsch" on CNBC, Rick Sikorski revealed his story of how he got started training clients more than 25 years ago, in Arizona. Sikorski's personal training business grew to four locations which became the business foundation for todays International franchise, selling their landmark 500th location in June of 2007.

"I have witnessed thousands of personal trainers violate the cardinal rules of being a personal training professional. This has inspired me to share some of my success principles with other trainers," says Rick Sikorski, author of The Eight Biggest Mistakes Personal Trainers Make. "Our country is getting fatter by the day. It is more important than ever that our industry helps people take control of their health and fitness by utilizing preventative measures, including resistance training, cardiovascular training and a sensible diet, exactly what many quality personal trainers are experts in."

The Eight Biggest Mistakes Personal Trainers Make outlines the business and success principles which Sikorski has learned over his successful 25 year career in the personal training industry. Topics include creating the right customer perception, why being a perfectionist can be costly, how to execute tasks properly, setting prices for personal training services and the importance of journaling on a regular basis.

The Eight Biggest Mistakes Personal Trainers Make ($19.95, $4.95 S&H, ISBN # 978-1604613612, spiral bound) can be ordered through major book stores, Amazon.com or by calling Fitness Together at 877-663-0880x10.

About Fitness Together Franchise Corporation
Established in 1996 in response to the growing demand for personal fitness training, Fitness Together offers the latest in one-on-one personal training. Based in Highlands Ranch, Colorado, Fitness Together is part of the Fitness Together Franchise Corporation, the world's largest wellness organization. Fitness Together, founded by fitness leader Rick Sikorski, is built on three main foundations: strong corporate support, proven operating systems, and excellent leaders. There are over 370 Fitness Together franchise locations throughout the United States, Costa Rica, Israel, Ireland, and Canada and another 160 scheduled to open. elements therapeutic massage started franchising in 2006 under the Fitness Together Franchise Corporation. Following the same model as Fitness Together, elements was created in 1999 by founder, Michele Merhib. For additional information, log onto www.fitnesstogether.com or call 877.663.0880 ext. 10.

For more information, contact:
Sam Hirschberg
VP of Marketing
Fitness Together / elements therapeutic massage
(303) 663-0880, ext. 38

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