Rose, Rose, The Bookmark Pros, Oh How Their Business Grows

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Impressive Inscriptions, makers of custom and personalized bookmarks, prayer cards, note cards, bookplates and recipe cards, has announced the addition of new product designs as well as several new website features for easy online ordering of personalized printed products.

Impressive Inscriptions, makers of custom and personalized bookmarks, prayer cards, note cards, bookplates and recipe cards, has announced the addition of new product designs as well as several new website features for easy online ordering of personalized printed products.

Co-owners Rosemarie Jasko and Rose Marie Lapointe have been operating their home-based internet business from their home studios since August 2002. In March 2004, they redesigned their website to accommodate their expanding product line. In July 2005, they launched a brand new website with a robust shopping cart from IdeaOver10.com, making the ordering of personalized products directly by customers easy, quick and a pleasant shopping experience.

"We receive emails every week from customers who tell us that ordering their custom bookmarks or prayer cards could not have been any easier at our website. Our quick order turnaround time has also been very popular," states Rosemarie Jasko, who added, "About 40 percent of our business comes from customer recommendations and word-of-mouth referrals." Their concept of having customers choose from over 500 pre-designed bookmarks to which they add the customer's text and optional photo has contributed to their reputation for providing fast, affordable personalized products that are easy to order right online, with a very custom result. Their new robust shopping cart provides an order form for every product in every design, with accompanying images of each product. Customers choose options and enter their desired text into the online order form. Checkout is quick and secure, and customers can even order as a "guest" if they do not wish to create an account at their website. All customers purchasing bookmarks and prayer cards receive a complimentary proof within 24 hours of order placement.

Rosemarie and Rose Marie have also added two new design categories to their offering of over 500 original designs. The first new category is a collection of bookmark designs created by artist Amanda Rose exclusively for Impressive Inscriptions. "The whimsical cartoon-style characters are a fun option when choosing bookmarks for bridal shower, wedding or baby shower favors, not to mention we were quite happy to have another 'Rose' on board at Impressive Inscriptions," jokes Rosemarie.

The second new design category is called "Photo Scenes" which are beautiful nature photographs available on bookmarks and prayer cards. These photographs, which feature images of sunsets, beaches, forests, flowers and seasons, are very versatile and are appropriate for many events and uses. "Customers are ordering our photograph bookmarks and prayer cards for memorial keepsakes, retirement party favors, religious event mementos, destination wedding favors and seasonal events like Fall Festivals. We anticipate adding many more choices to this category as time goes on."

In addition to the two new design categories, Impressive Inscriptions has also added a new bookmark size to their product catalog, giving customers the option of choosing between three bookmarks sizes depending on their personalization needs: large or regular deluxe bookmarks, or small "mini" bookmarks, all available with or without tassels. "The bookmark size is often a matter of preference," explains Rose Marie Lapointe, "but sometimes the size is determined by what the customer wants included on their bookmark. For instance, if a customer wants a photo of their loved one on the bookmark design, and gives us a large amount of text as well, we will recommend our large size bookmark, which is available at no extra cost."

"Impressive Inscriptions has been meeting the needs of people who want to get something very specific printed on a keepsake item affordably, quickly, and without having to deal with large minimum orders," comments Rosemarie Jasko, "and we are committed to providing this service in a friendly, flexible, no-stress manner." "Our favorite customers are those who select a bookmark design and then provide very clever text for their order," adds Rose Marie Lapointe, who gave the example of a recent order for Halloween bookmarks, which were being used for class party favors. "The customer requested the words "Un-BOO-lievable Reader" be printed on the backside of the ghost and candy corn design bookmarks. The fronts were individually personalized with each of the students' names. This creative customer recognized not only that the kids in this elementary school class would love receiving their very own personalized bookmark, but that these Halloween "treats" were actually incentives to promote reading."

To show their appreciation for the customers who have helped build Impressive Inscriptions' excellent reputation, Rosemarie and Rose Marie are announcing three new coupon codes for additional order savings at their website: SAVE5 -- Save $5.00 off an order of $50.00 or more. SAVE10 -- Save $10.00 of an order of $75.00 or more. SAVE15 -- Save $15.00 off an order of $150.00 or more. These promo codes have no expiration date. Customers are invited to enter the codes at checkout.

Rosemarie and Rose Marie look forward to the continued growth and expansion of their personalized products business.

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