Cosmetic Practice Business Workshops Help Doctors Succeed

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Many aesthetic physician practices fail due to lack of knowledge of the business side of aesthetic medicine. Cosmetic Management Network's new 2-day Business Success Workshop for aesthetic physicians helps them learn the practical real-world business and marketing skills they need to know to build a successful cosmetic medical practice. The initial Workshop is scheduled for November 10-11 in Manhattan Beach, CA.

According to Jeff Russell, president of the International Association for Physicians in Aesthetic Medicine (IAPAM), "the three top reasons why aesthetic physician practices fail relate directly to their lack of knowledge of the business side of aesthetic medicine."

Recognizing this need, Cosmetic Management Network has developed a dynamic 2-day Business Success Workshop for physicians, med spa owners, practice managers and other practice professionals. "The Workshop is designed to teach participants the practical, real-world business and marketing skills and techniques they need to knwo to build a successful cosmetic medical business", states Don Curran, company president.

Subjects covered by Workshop instructor and practice management expert Cindy Graf include how to develop a marketing plan, identify cosmetic prospects, master the consultation process, sell multiple photorejuvenation and hair redcution procedures, generate client referrals, market skin care products, build long-term repeat business and more.

The Workshop features live, audio-visual and DVD video presentations, hands-on sales demonstrations and numerous role-playing exercies. Attendees also receive a copy of Building a Successful Cosmetic Medical Business, the industry-acclaimed 16 DVD video instruction series with Cindy Graf.

Four workshops have been scheduled over the next 12 months with the initial ones scheduled for November 10-11 in Manhattan Beach, California and January 26-27 in Chicago. For more information, contact Don Curran at 888-552-5359 or go to http://www.cosmeticmanagement.com or http://www.practicemanagementworkshop.com.

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