From Walking Fingers to Shopping Fingers -- Shop Yellow and Idearc Media Partner to Distribute Unique Shop-From-Home Catalog

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From Design-It-Yourself Swiss made watches to authentic Spanish sangria pitchers, the Shop Yellow catalog brings unique, hard-to-find gifts right to your doorstep.

There is something new in the Yellow Pages this year. Idearc Media - the publisher of the Verizon Yellow Pages - has partnered with Shop Yellow to develop a catalog full of unique and original gifts from around the country, and around the world.

The Shop Yellow inaugural edition will be bound inside 500,000 copies of the Yellow Pages and distributed to homes within Virginia and Pennsylvania. The catalog -- and its online version - will appeal to consumers who appreciate the convenience of shopping from home but do not want to sacrifice the ability to find unique, one-of-a-kind gifts for family and friends.

The print and online versions of the Shop Yellow catalog offer over 170 original gift ideas from around the world. "The most exciting thing about Shop Yellow is the extent and originality of our selection." says Matt Jackson, President of Shop Yellow. "There are products covering all occasions and tastes, from stylish designer bags to gourmet baked goods - delivered fresh, delicious and ready to eat."

Following the launch, Shop Yellow intends to rollout the catalog to Yellow Pages markets across the country, making both the print and online versions available to everyone. But, even households that don't receive the print version can take advantage of the shopping convenience and selection by logging on to the Shop Yellow website at or by calling the Shop Yellow call center at 1-888-313-9797.

About Shop Yellow:
Shop Yellow is an independently operated company dedicated to "eliminating boring gifts by 2012". Shop Yellow has partnered with Idearc Media - the publisher of the Verizon Yellow Pages - to launch the first catalog of its kind to be bound inside Yellow Pages directories. The catalog provides manufacturers, importers and retailers with a cost effective means of reaching mass markets with their unique and original products.

Matt Jackson
Shop Yellow

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Matt Jackson
Shop Yellow
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