Connextions, Inc. Acquires Minority Interest And Technology Rights From Aha! Software, LLC

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Acquisition deepens Connextions’ credentials in healthcare industry; enabling health insurers to apply predictive analytics to increase sales.

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We are honored to be associated with Connextions, and to play an important technology-based role in its integrated approach to customer acquisition and retention within the healthcare industry. We intend to help strengthen Connextions’ penetration of the healthcare market by partnering with them to develop solutions and tools that provide their clients with a distinct competitive advantage.

Connextions, Inc. (http://www.connextions.com) today announced that it has acquired an ownership interest in Denver, Colorado-based Aha! Software LLC, a provider of on-demand technology solutions that apply sophisticated quantitative analysis to enable sales & marketing and financial executives to easily and accurately evaluate, forecast and optimize sales pipeline and product performance. The agreement also provides Connextions with the exclusive rights to use the Aha! technology within the direct-to-consumer insurance sector of the healthcare industry. Financial terms of the transaction were not disclosed.

Connextions Inc. is a technology-based business process outsourcing firm with broad expertise in the healthcare industry; assisting well-known health insurance plans and healthcare providers – ranging from Kaiser Permanente and Assurant Health to Caremark and Cedars-Sinai Medical Center – in their efforts to attract, transact with, and retain individual consumers. Connextions is a privately held company, and part of the New Mountain Partners II, L.P. portfolio, a private equity fund sponsored and managed by Manhattan-based New Mountain Capital LLC.

Under the guidance of its CEO and co-founder Mark Teflian – well-known for his leadership in the application of predictive analytics in other fields – Aha! Software has gained a reputation for Customer Relationship Management (CRM)-based and other enterprise technologies that enable executives to generate a reliable forward-looking view of their sales pipeline, around which real-time decisions involving salesforce management, marketing spend and product management can be made.

In announcing the Aha! acquisition, Connextions’ Chairman and CEO Jack LeFort said, “The healthcare industry continues to face the demands of a market that is increasingly consumer-driven. Our investment in this breakthrough technology – which is very different from predictive modeling used for disease management and actuarial decision-making – will provide our healthcare clients with the business tools necessary for them to gain competitive advantage through insight into the relationship between their marketing activity and actual sales.”

Earlier this year, Connextions acquired bConnected Software Inc., a Colorado-based company that provides an integrated CRM platform enabling healthcare organizations to manage touch points at each stage of the customer lifecycle – including initial sales, customer service and retention – and to apply customer information for marketing strategy and development of tailored products to address market segment needs.

Mr. LeFort – who was recognized as a healthcare visionary in 2006 by Managed Healthcare Executive magazine – noted that, “our portfolio of management technologies matches the needs of health insurance plans and providers, as C-level decision-makers at those organizations seek ways to generate incremental revenue and improve operating efficiencies.”

Aha! Software’s Mark Teflian said, “We are honored to be associated with Connextions, and to play an important technology-based role in its integrated approach to customer acquisition and retention within the healthcare industry. We intend to help strengthen Connextions’ penetration of the healthcare market by partnering with them to develop solutions and tools that provide their clients with a distinct competitive advantage.”

About Connextions Inc.:
Founded in 1992, with facilities Orlando, FL and Concord, NC, Connextions’ nearly 2,000 professionals provide technology-based business solutions for a long list of America’s best-known corporate and healthcare organizations, including Federal Express, Sprint, Mercedes-Benz, Olympus, SanDisk, UnitedHealth Group, Caremark, Assurant Health and Novartis. See http://www.connextions.com .

About Aha! Software LLC:
Colorado based-Aha! is a leading predictive analytics company. Aha! uses on-demand simulation and analytical rigor to help executives understand, manage, and predict risks and opportunities associated with marketing, sales, product, and operational performance. Founded in 2003, Aha! Software delivers a unique line up of self-service analytics in Healthcare, IT Virtualization, Energy, and SaaS CRM markets through its innovative Aha! platform, engine, and language. See http://www.ahasoftware.com

About New Mountain Capital:
New Mountain Capital, LLC is a New York-based private equity firm investing for long-term capital appreciation through direct investment in growth equity transactions, leveraged acquisitions and management buyouts. New Mountain seeks out the highest quality growth leaders in carefully selected industry sectors, and then works intensively with management to build the value of those companies. See http://www.newmountaincapital.com .

For additional information:
Gordon G. Andrew
Senior Vice President
Connextions, Inc.
(407) 563-4440
Cell: (609) 987-0200
gandrew(@)connextions.com

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