New Waterless Carwash Challenges the 17-Year-Old Market: Ultra Luster Worldwide Inc. Launches January 2008

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Ultra Luster Worldwide will open its doors to recruit an army of distributors this January. The 15-second demonstration of waterless car wash dazzles and sells. Leaders vow to topple the dominate leader of industry with improved compensation and product performance.

Field leaders, Randy Evans and Don Smith of Jacksonville, Florida, are teaming up with retired DWG/ETI executive Kelton Drew Earl, to form a formidable threat to the long held dominance of the waterless car wash market.

Ultra Luster Worldwide, while smelling the blood of the competition's weak sales and bad press, will strike with new products, capable of being used on all cars in any weather. The new flagship product claims a much improved ease of application, and virtual elimination of over spray, which is the major fault in the competitions product. Ultra's car wash also can be used on all vehicle surfaces, any year, any plastic trim, any metal or carbon fiber surfaces.

The official launch will take place this January at their kick off in Jacksonville, Florida. ULW (Ultra Luster Worldwide) is boasting a tremendous financial benefit in the sales compensation plan, and a distributor first management style.

With the deepening water crisis and restrictions, waterless cleaning technology has an incredible future, especially in the sun-belt states. Ultra Luster Worldwide is taking a solid position against people wasting water cleaning their vehicles when a better job can be achieved for less time and money by using Ultra Luster Products.

Ultra Luster's management team has taken a strong and high profile position, dedicated to establishing a model of trust and integrity with their distributors. There has been no shortage of drama over the past decade in this unique market.

"We know that Dri-Wash n' Guard has dominated the market for a decade," says Kelton Drew Earl, Executive Vice President and former executive of DWG Inc. "The inventor, Rod Yanke, is dealing with serious problems he has with the Spanish Tower Homes project. He offered one of the homes as an incentive to 15 of his companies top distributors. Now the Las Vegas Review Journal reports the project is in bankruptcy. This is discouraging to distributors who need to have faith in their company. Distributors work hard for incentives, and I do disagree with offering something you do not have on hand to give."


"It is coincidental that we are beginning now." Kelton Earl continues: "Our product has been in development for over six years, and our company will not officially launch until January. It would be good for everyone if they (DWG) sort things out. I believe we have needed a strong, new business opportunity in this important market for over a decade. I know ULW will take the lead in providing a vibrant financial opportunity for individuals while contributing to water conservation for communities. We know the power of teamwork, and the positive impact it has on any problem or crisis. People needing to make money, and communities conserving water, are a beautiful match for the Ultra Luster opportunity."

Released by Sandy Shirley

For more information, contact; Don Smith VP Sales 904-613-1861

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