Transitioning from Engineer to Marketer to CEO

Share Article

On Tuesday, October 30th, at 10 AM PDT, the California Institute of Technology Industrial Relations Center will host an online interview and Q&A with Art Swift, CEO of Unidym. The online session at http://www.technologymarketingcenter.com will focus on Art's career path from engineer to marketer to CEO of the leading manufacturer of carbon nanotubes (CNTs).

Art Swift represents this ideal of professionalism, bringing over 20 years of senior management team leadership, and his orientation to market-driven organizations, to his job as CEO.

The CEO of Unidym, an Arrowhead Research Corporation subsidiary working in carbon nanotubes, will share the story of his career path from technical contributor to marketer to CEO. The free, online interview will begin at 10 a.m. PDT on October 30. Anyone with a computer and Internet connection can attend and submit questions.

Chris Halliwell, director and cofounder of the California Institute of Technology Industrial Relations Center's new online community, the Technology Marketing Center (TMC), will interview Art Swift, Unidym president and CEO. Swift will discuss the transitions and the learning process during his years of preparation for the top job in an emerging technology venture. He will share insights into the special perspective that a marketing professional brings to this role.

"TMC's mission is to support continuous improvement in the product and market-strategy development process, and to advance the professionalism of technology marketing leaders who drive these processes in their organizations," says Halliwell. "Art Swift represents this ideal of professionalism, bringing over 20 years of senior management team leadership, and his orientation to market-driven organizations, to his job as CEO."

The discussion with Swift is one in a series of Executive Interviews conducted on the last Tuesday of each month by TMC. The Technology Marketing Center is a rich content destination on the Web, providing audio files, discussion forums, and case studies to high-tech marketing professionals and their colleagues in sales, engineering, and management.

Halliwell is the instructor for the Caltech Industrial Relations Center's course on the strategic marketing of technology products, a course that has served more than 3,000 executive participants worldwide. Halliwell, an independent consultant, helps industrial companies design and install cross-functional processes for product and market strategy development.

Caltech is one of the most highly regarded institutions of research and education in science and engineering in the world. Its Industrial Relations Center (http://www.irc.caltech.edu) provides educational programs to address the business needs of technology-based companies. The Technology Marketing Center is available on the Web at (http://www.technologymarketingcenter.com).

Unidym (http://www.unidym.com) is a majority-owned subsidiary of Arrowhead Research Corporation (NASDAQ:ARWR), and is a leader in the manufacture and application of carbon nanotubes (CNTs). Unidym provides bulk materials, CNT-enabled products, and intellectual property to a wide range of customers and business partners. The company possesses a foundational patent portfolio that covers nearly every aspect of CNT manufacturing and processing as well as multiple product applications.

###

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Visit website