Study Shows How Companies Successfully Manage the Holiday Greeting Card Process

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A study conducted by Heartfelt Charity Cards shows how a well-executed holiday greeting card campaign can improve customer relationships and grow your business.

One of the major changes we have seen over the past several years is the inclusion of a logo in the imprinting of the cards and the writing of a more personalized message.

Research conducted by Heartfelt Charity Cards reveals common techniques for managing and executing a successful business greeting card campaign during the holiday season. A survey of clients in small and large businesses across a variety of industries finds planning, budgeting and list management among the top reasons why their efforts are successful.

Heartfelt's customers buy anywhere from 25 to 25,000 cards each holiday season. Most agreed that holiday greeting card marketing is not an "add-on" program but an important element of an integrated marketing plan.

The top five techniques to implement a successful marketing campaign for business greeting cards are:
1. Create a plan and systematize the process and timeline
2. Quantify a budget
3. Maintain your customer list
4. Incorporate interest
5. Build ownership

Most effective plans start with the early selection of artwork and the message, followed closely with the selection of holiday business greeting card recipients.

Cards should be ordered by early November.

Nicki L. Schuh is the owner and President of Heartfelt. "One of the major changes we have seen over the past several years is the inclusion of a logo in the imprinting of the cards and the writing of a more personalized message."

Research shows that calendar management is a key to success. Most Heartfelt customers agreed that cards should be sent by early December to beat the Holiday rush.

Heartfelt Charity Cards offers a wide selection of business greeting cards and custom contact programs to increase repeat and referral business. Heartfelt's automated programs maintain contact with clients and prospects with friendly and humorous greeting cards. 10% of Heartfelt's card sales benefit a nationally recognized charity.

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Lisa Berg
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