And as an agency we are more demanding of the unusual and unique and tend to focus on a younger audience. Greg and Mike do interesting and provocative work, so we're a good fit.
San Francisco, CA (PRWEB) October 26, 2007
Three graduates from Academy of Art University's top advertising school are recognized by Adweek magazine as talent to watch due to their thought-provoking work. With less than five years of agency experience under their belt, alumni Dayoung Ewart, Mike Brenner and Greg Coffin have made their mark in the world of advertising and are headed toward success.
At Adweek's 33rd Creative Conference Mashup 2007, Brenner and Coffin, both of the San Francisco advertising agency Attik, won "Best Emerging Talent" due to their cutting-edge advertising campaigns for Toyota's Scion xD. It involved animated 60-second cinema and TV spots, wild postings, a comic book, subway signs, print ads and a microsite.
When Coffin was hired at Attik, he encouraged the agency to hire his friend from the Academy, Brenner. "We're not worried as much about experience as raw talent," says Simon Needham, the co-owner and creative director of Attik. "And as an agency we are more demanding of the unusual and unique and tend to focus on a younger audience. Greg and Mike do interesting and provocative work, so we're a good fit."
Dayoung Ewart's ambitiousness and determination landed her a position at Crispin Porter + Bogusky in Boulder, Colorado. While attending the Academy, Ewart struck up a correspondence with the art director at Crispin, telling him how much she admired his work. The correspondence eventually led to an internship with the agency. They were so impressed with her work that she was promoted to digital artist only three months later.
For a campaign for Coke Zero, Ewart pitched an idea that Coca-Cola lawyers would sue Coke Zero for "taste infringement" that was carried out as a series of web videos and TV ads. After her success with the Coke Zero campaign, she was promoted to art director. "There are creatives out there who grind it out, without the skill set or creativity, but they become superstars," says Dave Schiff, Ewart's VP and creative director. "Dayoung is gifted and has the motivation."
About Academy of Art University's Advertising School
In the Academy's advertising degree program, students learn an integrated approach to marketing communications that is backed by solid strategic thinking. The nation's top advertising program's curriculum combines creativity with professional skills training to get the best advertising jobs. Academy graduates have gone on to work for esteemed firms such as Publicis, McCann-Erickson, Young & Rubicam, Saatchi & Saatchi and Goodby, Silverstein & Partners.
About Academy of Art University, San Francisco
With more than 11,000 students, Academy of Art University is the nation's largest private art and design university. Established in 1929, the school offers accredited AA, BFA, M.Arch and MFA programs, as well as continuing art education with classes in copywriting, fashion merchandising, industrial design, new media, computer animation, sculpture, graphic design, cinematography, interior design, digital photography and car design. Students can also enroll in a flexible online degree program in art and design.
Academy of Art University is an accredited member of WASC (Western Association of Schools and Colleges), NASAD, Council for Interior Design Accreditation (BFA-IAD) and NAAB (M-ARCH).
For more information visit http://www.academyart.edu or call 1-800-544-2787.