Boulder Logic Helps Serena Software Create Customer Evangelism Program

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Reference Manager Software Integrates Seamlessly with to Increase Sales through the Effective Use of Customer References

Boulder Logic™, the customer reference specialists, today announced that Serena Software, the leading global independent software company focused on Business Mashups and application lifecycle management (ALM), has chosen Boulder Logic Reference Manager™ as its tool for managing its customer reference program from within their environment.

Serena's customer-facing staff uses to organize interactions and sales activity. Selecting Boulder Logic Reference Manager to manage reference activity is an excellent fit because it integrates directly with and adds complementary and valuable functionality. Boulder Logic will perform the integration using the Reference Manager for AppExchange module that provides enterprise class customer reference management directly within the environment.

"Customers are at the heart of our business. Serena puts significant focus on making customers successful both within their own organization as well as in the wider industry," said Kathy Wells Director, Customer Evangelism, Serena Software. "With Boulder Logic Reference Manager we expect to cultivate even stronger ties to our existing customers and future prospects. This will shorten sales cycles and help us cultivate stronger personal relationships with our customers."

Serena Software will use Boulder Logic Reference Manager to support its growing sales activity. With the new hosted software solution, the sales team will be able to easily and quickly match the best references with prospects. Users will record reference activity and preferences which will help ensure that certain customers are not being over used as references and identify others that could be used more. The dashboard and usage reports can almost instantly demonstrate the value and impact that customer references have on the bottom line.

"Tapping into the full potential of customer references can have a significant impact on a business," said Joshua Horwitz, Boulder Logic president and co-founder. "Serena Software understands the value of strong customer relationships. We are excited to work with such a forward thinking company who is providing their customer facing team with Boulder Logic Reference Manager."

Boulder Logic's flagship product, the Boulder Logic Reference Manager™, is a hosted enterprise application that improves the way technology organizations manage information and activities related to customers that are willing to provide testimonials.

About Boulder Logic
Boulder Logic is the first software provider to offer a packaged solution specifically for managing all areas of an enterprise customer reference program. Companies with complex products and selling cycles benefit by using Boulder Logic products to increase marketing impact and close more sales by better leveraging the testimonials of their existing customer. Boulder Logic is headquartered in Boulder, Colorado. For more information, call 800-715-1910 or visit

About Serena Software, Inc.
Serena Software is the leading global independent software company focused on Business Mashups and application lifecycle management (ALM). More than 15,000 organizations around the world, including 96 of the Fortune 100, rely on Serena solutions to automate the application development process and effectively manage their IT portfolio. Serena is headquartered in San Mateo, California, and has offices throughout the U.S., Europe, and Asia Pacific. For more information on Serena solutions and services, visit

Media and Analyst contacts:
Boulder Logic contact Christy Kemp at 303-898-3390

Serena Software contact Kyle Arteaga at 650-245-9213

© 2007 Boulder Logic. All rights reserved. Boulder Logic and Boulder Logic Reference Manager are trademarks of Boulder Logic, LLC in the United States and/or other countries. All other trademarks are the property of their respective owners.


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