Winners Announced in 2007 QSR/FPI Foodservice Packaging Awards

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Citrine New World Bistro, a restaurant concept located in Redwood, California, impressed judges with its "Dash & Dine" packaging and took home the prestigious Foodservice Package of the Year award in the 2007 QSR/FPI Foodservice Packaging Awards, sponsored by QSR magazine and the Foodservice Packaging Institute.

Citrine New World Bistro, a restaurant concept located in Redwood, California, impressed judges with its "Dash & Dine" packaging and took home the prestigious Foodservice Package of the Year award in the 2007 QSR/FPI Foodservice Packaging Awards, sponsored by QSR magazine and the Foodservice Packaging Institute.

Citrine's exceptional packaging, which includes an ingenious seatbelt flap to keep food secure for the drive home, was deemed the "best of the best" from among all entries in seven categories. The line of packaging was also selected for first place in the "Brand Delivery" category in the competition. In selecting the Citrine New World Bistro family of packaging, judges gave Citrine a near-perfect score, saying that the distinctive graphic design carried across all of the restaurant's packaging was "superior to anything else in the marketplace."

This was the fifth year QSR and FPI teamed up to sponsor the competition, which honors restaurant brands, manufacturers, and designers for their efforts in producing top-notch packaging.

"Packaging is an element of foodservice that often doesn't receive its due," said Greg Sanders, associate publisher of QSR magazine. "But let's face it -- without packaging, the restaurant industry as we know it today wouldn't exist."

The competition named first-, second-, and third-place winners, plus honorable mentions, in seven categories, including Consumer Convenience in Food Packaging, Consumer Convenience in Beverage Packaging, Graphic Design Distinction, Brand Delivery, Children's Meals, The Wow! Factor, and Product Manufacturing Innovation.

The full list of winners and honorable mentions is available at http://www.QSRmagazine.com. In addition to Citrine's top showing in the Brand Delivery category, first-place winners included:

-Consumer Convenience in Food Packaging: The Hot'n'Crispy Wrap from Smith Anderson Packaging Ltd. in Fife, Scotland
-Consumer Convenience in Beverage Packaging: The SwoopCup™ from Halo Cups, Inc., Anthem, AZ
-Graphic Design Distinction: The IHOP'N Go Carry-Out Bag from Tesser, Inc., San Francisco, CA
-Children's Meals: Ruby's Diner Classic Cruisers w/Put-Ons from Ruby's Diner, Newport Beach, CA
-The Wow! Factor: SnacDaddy from WingZone Franchise Corporation, Atlanta, GA
-Product Manufacturing Innovation: Spider Embossed High Dome Lid and Spider-Man™ 3 Lenticular Slurpee Cup from LidWorks M&N Plastics, Inc., Plant City, FL

About QSR Magazine:
QSR magazine and its web site QSRmagazine.com are the leading sources of news and information about the $180+ billion quick-service industry. For more than 10 years, QSR has defined this market, which includes traditional fast food, fast-casual dining, coffee, snacks, full-service takeaway, concessions, convenience stores, and related segments of the foodservice industry. It is the magazine's mission to report and analyze current trends in the restaurant industry, work to enhance the positive impact of diversity on this market, and improve the quick-service restaurant industry as a whole.

About Foodservice Packaging Institute:
Founded in 1933, the Foodservice Packaging Institute is the material-neutral trade association for manufacturers, raw material suppliers, machinery suppliers and distributors of foodservice packaging products. FPI's mission is to promote the sanitation, safety, functional, economic and environmental benefits of foodservice packaging products. FPI supports the environmentally responsible manufacture, distribution, use, and disposal of these products.

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Kevin Donaldson
QSR Magazine
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