Adorama Camera Posts Tip #50, Reaches Halfway Point in "100 in 100" Photography Tips Series

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AIRC (Adorama Imaging Resource Center) enters week 8 of 100 tips in 100 days.

Adorama Camera today posted tip number 50, marked the halfway point in "100 in 100: 100 Photography Tips in 100 Days" (http://www.adorama.com/catalog.tpl?article=100in100&op=academy_new), its ongoing series of free photography tips for snapshooters and camera enthusiasts. Started on September 10, tips are posted every day through December 18, 2007. "100 in 100" is the latest addition to the AIRC (Adorama Imaging Resource Center), Adorama Camera's online photo magazine.

"As we reach the halfway point in this series, is most gratifying to hear from photographers around the world who are enjoying the 100 in 100 series and seeing an improvement in their photography as a direct result," says AIRC editor Mason Resnick. "100 in 100 is further reinforcing Adorama's position as go-to resource for anyone who wants to learn more about photography, and as a reliable source for photographic their supplies."

Visitors to "100 in 100" this week will learn: How to detect and minimize DSLR sensor dust; using ISO to increase sharpness in macro photography; how to get ghost-like images when shooting flash; creating a zooming effect in Adobe Photoshop; creating a hand-colored look in digital prints; techniques for avoiding distracting backgrounds; and quick basic guide to Photoshop's "Layers" feature.

Last week's tips included: how to achieve sharper images by using a flash; what a histogram for an overall dark image should look like; how to create a sunshower in your backyard; the benefits of shooting on a cloudy day; how flash diffusers affect shadows; using contrasting colors in compositions; a great tool for macro photography; and how to minimize dust on an SLR sensor.

The tips are written in relatively non-technical language, so anyone can learn, no matter what experience they have. "It only takes a minute to read each day's tip," notes Resnick. "But based on the feedback we've received, many photography enthusiasts report they're already seeing an improvement in their work based on our tips."

Resnick is inviting bloggers and webmasters with photo-related content to link to "100 in 100," (http://www.adorama.com/catalog.tpl?article=100in100&op=academy_new). "If you have photography-related content on your site, this will add value to it," he notes.

Daily and weekly summaries will be available via the AIRC's News Desk RSS feed (http://www.adorama.com/catalog.tpl?op=NewsDesk_Home).

Online photo magazine at a retail site?

AIRC - Adorama Imaging Resource Center (http://www.adorama.com/catalog.tpl?op=academy) is the choice destination for photographers at all levels of experience who want to improve their picture-taking and image-editing skills. AIRC has over 275 how-to photography articles, buying guides and picture-selling advice, as well as daily breaking news about the photography industry, written by a team of top photography experts.

Why would Adorama, a well-respected New York-based camera retailer, publish what is essentially an online photo magazine? Resnick says, "we believe the more information and knowledge we can provide, the more people will trust Adorama both as a reliable information source and as a place where they can feel comfortable buying their photographic gear."

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MASON RESNICK
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