Avitage Sponsors Sales 2.0 Conference

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Conference to discuss the technologies and methodologies that enable a new age of selling.

Avitage, Inc. (a business communications services company involved in implementing innovative communications solutions to execute complex sales), announced today it has joined Genius.com, Oracle, Webex, Landslide Technologies and other leading companies in sponsoring the Sales 2.0 Conference to be held at the St. Regis Hotel in San Francisco, October 29-30, 2007. http://www.avitage.com/sales20

"We have been waiting for formal recognition of the value of innovative sales techniques to leverage the web and multimedia communications to help execute the complex sale," said Jim Burns, CEO of Avitage, Inc. "This conference is evidence of a broader move beyond websites, CRM, content management, even sales skills training, to new ways to help sales execute the selling process. We see this as fundamentally a communication challenge and we look forward to discussing our ideas and sharing our vision with colleagues at this conference."

The Sales 2.0 Conference will demonstrate how combining next-generation web technologies, such as web conferencing, tailored on-demand multimedia programs and social media, along with new methods for sales readiness, will accelerate the sales cycle and enable sales professionals to create value through the conversations they conduct with customers.

Avitage has developed innovative multimedia communication processes that change the way companies create, manage, deploy and deliver tailored, multimedia communications. This helps sales prepare for customer engagements with timely and convenient just-in-time coaching. It helps sales engage customers with better visual and subject-expert support for complex and important messages. And, it helps nurture relationships through dynamic multimedia communication programs that are relevant to each customer and his stage of the buying process.

Geoffrey Moore, best-selling author, and Michael Bosworth, founder of Customer-Centric Selling will join other thought leaders, innovators and sales professionals to discuss ways to increase sales velocity and volume.

About the Sales 2.0 Conference:
The Sales 2.0 Conference is a unique industry event addressing emerging selling strategies and technologies. The conference, October 29-30, 2007 at the St. Regis Hotel in San Francisco, combines powerful keynote speakers and panel discussions with technology demonstrations and valuable industry networking and collaboration. For more information about the event and registration, visit http://www.sales20conf.com.

About Avitage:
Avitage addresses the communications challenges associated with executing the complex sale. Through proven, innovative Sales 2.0 processes, systems and services, we transform how sales prepare for customer conversations, create value when engaging with customers and deliver messages for higher win rates and shorter sales cycles -- all while lowering selling costs.

Companies including CA, ExxonMobil, HP, John Hancock, Teradata, Unisys and numerous small and medium-size businesses are benefiting from our sales communication services.

For more information, visit http://www.avitage.com or call us at 781.522.8000.

Avitage, Inc.
1432 Main Street
Waltham, MA 02451

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Heidi Thompson
Avitage
781-522-8027
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