Truck Fleet Delivers Potent Ad Message With a 27-foot Bikinii Clad Venus

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Crossroads Billiboards, a New York-based firm that specializes in truckside advertising, is attempting to gain notice for its dedicated fleet of trucks with a sexy 28-foot image Venus painted 500 years ago by the Renaissance master Titian.

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Who is that gorgeous, almost-naked lady riding down Seventh Avenue in Manhattan’s Theater District in broad daylight on the side of a truck?

It’s Venus di Urbino, the sensual nude painted almost 500 years ago by the Italian master, Titian, and given a touch of modesty with a red and white polka dot bikini by a Crossroads Billboards, owner and operator of this nationwide, truck side billboard network.

The 7x27-foot reproduction of the famous painting of a woman with alluring eyes and chestnut tresses draped over her naked shoulders soon will been seen throughout New York City and the surrounding area as Crossroads Billboards kicks off a campaign to “Get Noticed.” Crossroads, which is headquartered on Long Island, uses a fleet of foodservice trucks that make daily runs throughout the region delivering both advertisers’ messages as well as supplies to some 2,000 restaurants and other eateries.

“It’s a blow out image,” said Burke Liburt, managing partner of Bohemia, NY-based Crossroads Billboards, an affiliate of Digital Motion Market Solutions. “The trucks provide a unique, effective way to reach people outside of their homes at a time when 30-sheet billboards have become increasingly scarce.”

With consumers spending less time in front of their televisions, advertisers are looking for new ways to reach them outside of their homes. “We offer an effective way to do that, not only here, but in 38 markets across the country,” Liburt said. Crossroads, through partnerships with foodservice companies, such as Long Island’s J Kings Food Service Professionals, is offering these fleets as highly visible mobile billboards. Crossroads is backing its just-launched truck-based campaign with animated Flash ads on the Internet pages of Standard Rate and Data Service (

Crossroads Billboards is owned by Burke Liburt, a seasoned marketing executive, and J Kings Foodservice Professionals founder and Chief Customer Service OfficerJohn King.

In the New York City and Long Island region, Crossroads Billboards is offering advertisers an opportunity to get their messages onto the sides, backs and tops of J Kings’ 55 trucks, which travel on a regular basis through the region’s most heavily trafficked areas. The company offers advertisers specific zones as well.

Crossroads competes for truck side advertising with companies that offer 18-wheel semis, which generally do not serve local markets, do not serve specific routes and are on the road fewer days each month than Crossroads’ vehicles. In addition, Crossroads drivers are trained professionals. To be sure, Crossroads has tractor-trailers in key markets. Moreover, unlike mobile billboards, which are essentially flatbed trucks with mounted billboards, Crossroad’s truck side ads are larger and offer both exclusivity and greater quality control, “Or trucks have dedicated routes,” Burke noted. “they are always in the market!”

In addition to New York-Long Island, Crossroads through its partners, operates fleets in Atlanta, GA; Baltimore, MD; Boston, MA-Manchester, NH; Buffalo, NY; Chicago, IL; Cincinnati, OH; Cleveland-Akron(Canton), OH; Dallas-Fort Worth, TX; Denver, CO; Detroit, MI; Houston, TX; Indianapolis, IN; Las Vegas, NV; Los Angeles, CA; Memphis, TN; Miami-Ft. Lauderdale, FL; Monterey-Salinas, CA; Nashville, TN; Philadelphia, PA; Phoenix-Prescott, AZ; Pittsburgh, PA; Portland, OR; Providence, RI-New Bedford, MA; Rochester, NY; Salt Lake City, UT; San Antonio, TX; San Diego, CA; San Francisco-Oakland-San Jose, CA; Seattle-Tacoma, WA; Syracuse, NY; Tampa-St. Petersburg-Sarasota, FL; and West Palm Beach-Ft. Pierce, FL.

For more information on Crossroads Billboards and its unique advertising vehicles, contact Burke Liburt, toll-free at 877-502-7677 by e-mail, burke(at) or go to .


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Alan J. Wax of WaxWords Inc.
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