New Milwaukee Magazine Highlights Hospitality Industry

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Milwaukee Alcoholmanac focuses on the local nightlife market.

The Milwaukee Alcoholmanac, a magazine whose title is a combination word of "alcohol" and "almanac," has hit the streets of Milwaukee. The new magazine showcases local bars, restaurants, hotels and other entertainment hotspots.

"Milwaukee has a lot to offer its citizens," says founder Brian West, "We're here to provide simply the best resource for information on Milwaukee's hospitality and entertainment industry."

"Properly marketing a bar, for example, can be tricky." West goes on to say, "The main difference between one bar and another is its atmosphere. That's what makes a bar unique, and that's why people go to it. Too often I see ads, beautiful though they may be, informing me of all the drink specials and basic contact information for the bar, but it tells me nothing about how the bar looks or feels. Market the atmosphere! That's what we help our clients do, and we pair it with content that helps draw the customer in. Everybody wins. There should be no losers in advertising and often, sadly, that is not the case."

Readers can enjoy articles such as "Mixology 101," "He Said/She Said" -- an advice column on the nightlife featuring nationally recognized comedian Steve Hofstetter -- "Nightlife Horoscopes," reviews of bars and restaurants, "Featured Bartender" and a featured interview every issue.

"We also have the "Hangover Forecast," a calendar of events in Milwaukee by which readers can plan their own social calendars. It features local parties, music events and, if there is nothing big going on that day, we mention famous birthdays or strange holidays. There is always something to celebrate," says West.

The Milwaukee Alcoholmanac can be found at local bars, restaurants and liquor stores and is free to the public. It is published six (6) times yearly. The newest issue of the Milwaukee Alcoholmanac is now available. For more information on the Milwaukee Alcoholmanac, visit their website at: http://www.alcoholmanac.com or email them at info @ alcoholmanac.com.

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Angela Prelesnik
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