Celebrates Launch in Boston

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Popular online drink buying service says "cheers!" to New England.

Our goal is to keep expanding this service to more markets so friends can reach out and send a gift that's guaranteed to put a smile on someone's face. (BYFAD), the leading online social gift service for buying drinks in bars and restaurants, is "tapping" Boston as its second major market to expand its service network. BYFAD brings the age-old social tradition of "buying a round" for friends and colleagues to the virtual world. And, what better way to launch this highly social online service than to throw a party and offer all Bostonians a free drink gift when they create an account with BYFAD and send someone a drink gift.

The launch party will take place at Avila Restaurant on Monday, November 5th with exclusive invitations for VIP media, entertainment and event planners. It will be hosted by and In addition, beginning November 1st BYFAD, in partnership with, will sponsor a pre-concert party every Thursday night for three weeks at Felt from 6:30-9:30. A BYFAD gift drink purchase will provide access to a VIP party room with DJ leading into the Felt's Thursday night concert. BYFAD is also sponsoring a VIP Lounge at The Roxy's Halloween Bash. For a listing of other upcoming BYFAD events in Boston, click on the Events tab on the website's home page.

Already successfully operating in the New York City area, with 80 popular bars and restaurants in its gift redemption network, has been fast-building its network in Boston with over 30 locations. It has a Boston-specific team in place to create exciting events for consumers and businesses to experience BYFAD first-hand.

"Boston is a great city and I know it well from my days living there and taking full advantage of its nightlife," said Steven Cohn, CEO and founder of "Our goal is to keep expanding this service to more markets so friends can reach out and send a gift that's guaranteed to put a smile on someone's face."

Here's how it works: is quick and easy to use both for the gift giver and gift recipient.

  • To buy a drink: The gift giver clicks on the Buy A Drink button from the BYFAD home page, fills out the gift information, including amount of gift, recipients email address and/or mobile number, and writes a personal message.
  • Message is sent: The gift recipient instantly receives an email message and text message that contains the personal message and a gift certificate and code.
  • To redeem the gift: The gift recipient finds a BYFAD bar or restaurant by going to the home page and clicking on the Drink Here button where they will find a listing of all locations where they can then simply give the bartender the gift code and drink for free. A gift can be used at any bar in the network and at anytime. The gift givers don't even have to know how much a drink costs in different bars or cities as they simply give a dollar value gift and the bartender takes that amount off the gift recipient's bar tab.

When do you use

As a gift to others, it's a great way to get a party started or add to any celebration with friends--birthdays, engagements, anniversaries, holiday parties--whether you can be there or not. It's perfect for keeping in touch with friends and starting a night out on the town. It's a fun way to "break the ice" and ask a date out. Use it for settling a friendly wager or thanking someone for their help.

For business colleagues, it's a great way to recognize a promotion, new job, new business sale, or simply thank co-workers for a job well done. After all, who doesn't like to be bought a round or two?

And, best of all, our registered customers can even use it to buy drinks for themselves. With BYFAD's industry-first Drink BankSM, customers automatically earn free drinks with multiple gift purchases. It's just like having your friendly neighborhood bartender buy you one on the house!

About is a new online social gift service that gives consumers the opportunity to instantly buy someone real drinks at bars or restaurants. Whether you want to celebrate a special event, congratulate a colleague on a job well done, thank someone for their help, or just get a party started with friends, is an easy, fun and innovative way of connecting using that age-old tradition of "buying a round". gift certificates, sent by email, hard gift card and mobile text messaging, are currently redeemable at a proprietary network of over 120 popular bars and restaurants located throughout New York, Boston, Chicago, Los Angeles, New Orleans and Biloxi. will soon be adding unique features to its site, including the ability to search for network locations and send a drink gift from a cell phone. For more information, please go to


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Geoff Hatheway
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