IF Marketing & Advertising Inks New Deal With Regency Homes

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Iowa's largest home builder enlists Texas advertising agency for strategic and creative services.

IF marketing & advertising, a full-service Austin-area advertising agency, announces that they have just been signed as agency of record by Regency Homes, the largest builder of new homes in Iowa. In this capacity, the agency will provide strategic marketing and brand development to Regency Homes for its full line of luxury condos, townhomes, single family homes and communities throughout Iowa.

Regency Homes has been Iowa's premier home builder for more than 20 years, specializing in luxury condos, townhomes and single family homes throughout Iowa. In that time, the company has earned a reputation for lasting, quality homes, thanks in part to their commitment to the Energy Star standards of building. Since 1999, every Regency Home has been Energy Star certified, guaranteeing that their homes today are 50% more energy efficient than the average new home construction. Additionally, every Regency home is backed by an innovative 2•5•10 Limited Warranty--the "Best Warranty in America."

As Regency Homes' agency of record, IF will assume responsibility for developing consumer awareness campaigns through print and internet marketing campaigns, solidifying the company's position as the premier home builder in Iowa, as well as increasing their presence online and throughout the Des Moines community. Regency Homes will also have access to IF's industry-leading CRM solutions, allowing them to track and measure all of the company's marketing efforts and manage all sales contacts in one location.

"The biggest factor that led to us choosing IF was their accountability," said Jim Cramer, President and COO of Regency Homes. "They could show us concrete results with true tracking, measurement data and continual optimization of all our marketing programs. And, of course, they're great people to be around."

"We're thrilled to be working with Regency Homes," said Jeff Novak, CEO of IF marketing & advertising. "There's no doubt in my mind that they're the finest home builder in the Midwest, and I'm happy to have an opportunity to work with people who feel so strongly about where they come from and what they do."

About IF marketing & advertising
IF marketing & advertising is a rapidly growing full-service marketing agency, based in Georgetown, Texas, that combines innovative designs, strategic leadership, and upfront accountability to deliver traditional and internet marketing solutions. Leveraging marketing expertise and trendsetting creativity, IF helps clients build brand strategy and market presence that generates qualified demand and quantifiable results. Ranked 5th largest web design ad agency and 3rd Fastest Growing Company in central Texas by the Austin Business Journal in 2007, IF provides innovative marketing solutions to businesses from start-up to Fortune 500.
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About Regency Homes
Regency Homes builds new homes, townhomes and luxury condos in a range of prices and design options, personalized for each family's needs. Every Regency Home is backed by the "Best Warranty in America", so you can live life to the fullest in the most sought after communities.

For more information, contact:
Jessica Brown
Marketing Associate, Regency Homes


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Joy McVean

Jessica Brown
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