IVR Technologies, Inc. and Global Telelinks, Inc. Launch callme Application for Free and Easy Voice Calls Between Friends on Facebook

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The callme application provides free friend-to-friend global voice services directly from Facebook without any special hardware or software requirements.

IVR Technologies, Inc., a leading software developer for IP enhanced services and real-time billing solutions, announced today that they have integrated Talking SIP, the fully integrated application, media and billing server into Facebook. The integration with Facebook is achieved through their callme voice services application that allows free voice calling between friends using Global Telelink Inc.'s next-generation voice network for unparalleled voice quality.

Social networking is a cultural phenomenon sweeping the Internet -- in August of 2006, myspace registered their 100 millionth user and by September 2007 Facebook had over 50 million registered users. The basic concept of social networking sites is to allow people to create profiles of themselves easily and readily to share their interests, views and thoughts in blogs and postings and to reconnect with old friends or establish new relationships. These social interactions and engagements occur via textual exchanges and public posts - they do not take place in real-time and can be devoid of emotion and intonation. As a natural complement to these dialogs comes the callme application. Now friends can connect at a deeper and richer level through the power of voice. At the click of the mouse users can engage with one another through voice with any of their friends, anywhere in the world, instantly and most importantly at no cost. The callme application does not require any special hardware or software to facilitate natural, convenient, relaxed and free voice calls using regular landline or mobile telephones.

Users simply load the callme application onto their profile page either by invitation, referencing a friend's instance of the application, or from the application directory (http://apps.facebook.com/ivr_callme). By simply entering a contact phone number the user is configured and able to start receiving calls from their friends. Whenever calls are initiated from the profile page both parties are joined in conversation without disclosing either party's actual telephone number. The callme application also provides several access control modes to allow it to run in invite-only mode or in open mode with the option to silently block specified users.

For advertisers and marketers, the callme application offers an extensible platform for targeted advertisements that includes the following features:

User Targeted Advertisements. Play advertisements based on the calling party's profile information (e.g., age, gender, education, network affiliations, and geographic location) for targeted, user-relevant advertisements.

Voice Ad Placement. Play advertisements during the ring phase and/or at the end of the call.

Immediate or Postponed Call Transfers. Should the calling party desire more product/service information, the call can be transferred immediately to a call center or after the call with the friend ends.

Additional Web-based Advertisements. A sponsor link is placed on the user's call page, once the call is initiated, for another branding opportunity.

Call History Detail. Historical logs of placed calls are available on the user's history page, providing call detail information and a link to the sponsor of the call.

"Leveraging the amazing Facebook development platform and web 2.0 controls, the callme application is the first Facebook voice calling application that can be used without any special software or hardware, without requiring the application to be installed, and without requiring an account to be created in a foreign system. Whether it is a long lost friendship or a brand new one, the callme application is there to allow friends to connect with the richness, convenience, and ubiquity of voice," said Randall Walrond, Vice-President of Product Management, IVR Technologies, Inc.

"We are very proud to be part of the Facebook callme application ecosystem -- the technology will definitely provide enhanced call quality and convenience to the Facebook community. Our company has provided retail telecom services since 2003 and we are excited to leverage our expertise and network infrastructure to provide these services for the callme application," said Kanwal Wadhawan, Chairman and CEO of Global Telelinks, Inc.

About IVR Technologies
IVR Technologies is an advanced software development company emerging as a leader in the SIP space for Voice over IP enhanced services and real-time billing.
Please send reader inquiries to: IVR Technologies: 555 West Fifth Street, 30th Floor, Los Angeles, CA 90013: +1 866.856.0301. E-mail: pr@ivr.com

To learn more about our company please visit our web site: http://www.ivr.com

About Global Telelinks, Inc.
Global Telelinks, Inc. is a 100% wholly owned subsidiary of Global Telelinks GmbH located in Cham, Switzerland. Global Telelinks GmbH is one of the world's largest long distance telecommunications companies.

Global Telelinks, Inc., through its parent company Global Telelinks GmbH interconnects with more than 20 International Carriers to provide best voice quality and connectivity anywhere in the world. Global Telelinks GmBH provides retail services to people globally. The company has a patent pending technology for providing excellent call quality for international calls.

To learn more about Global Telelinks please visit them on the web at http://www.globaltelelinks.net.


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