Executive Roundtable Unveil Eye-Opening Insight into Best Practices for Managing and Measuring Marketing Performance

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Henry Stewart, the world's leader in the Digital Asset Management and Marketing Operations events, is simultaneously hosting its 20th Digital Asset Management and Marketing Operations Symposium November 12-13 at the Renaissance Hollywood Hotel. Marketing Operations is an accepted and evolving industry. Henry Stewart Los Angeles is where marketing leaders can gather and share knowledge in this growing space.

The stage has been set for Monday, November 12 at 11:00 a.m. at the Henry Stewart Marketing Operations Symposium, Hollywood, California, for the gathering of eight marketing leaders in an audience interactive panel discussion demonstrating the value and contribution of marketing to the entire enterprise mission and bottom-line.

"This is a tremendous opportunity to participate in a open discussion on how Marketing Operations can positively impact your enterprise," states Gary Katz, CEO/Founder of Marketing Operations Partners and Marketing Operations Symposium track chair. "You'll walk away from this Symposium with a comprehensive vision of what's possible, learn side-by-side with pioneers and thought leaders in the field of Marketing Operations and increase the value and stature of marketing in your organization."

As marketing leaders become more experienced and sophisticated in how they demonstrate the value and contribution of marketing to their C-level executive teams, both marketing and Marketing Operations grow in stature and influence. Marketing executives from SMBs to large enterprises will share their best practices and key insights from their ongoing journeys into marketing accountability. Gary Katz and Laura Patterson, CEO, VisionEdge Marketing will co-moderate the following group of esteemed marketing executives:

  • William Coker, Senior Manager, Marketing Operations, Seagate Technology
  • Jerry Levy, Vice President of Global Marketing, Agility Logistics
  • Mukund Mohan, Vice President of Marketing, Inovis
  • Tony Priore, Chief Marketing Officer, Biz360
  • Jill Rowley, Director of Key Accounts, Eloqua
  • Joe Schwartz, Director, WW Marketing Operations & Segment Marketing, Cisco WebEx

Besides engaging in high level knowledge sharing these panelists will provide real life professional experiences, lessons learned and insight to the following topics:

  • Trials and tribulations on the journey to marketing accountability
  • The marketing metrics they chose and why
  • The role and scope of Marketing Operations in their organizations
  • Their marketing dashboard development process and challenges
  • Practical recommendations for creating a dashboard
  • Guidance for securing executive leadership and buy-in

This Executive Round table is just one of 13 knowledge tracks featured at this year's Los Angeles Marketing Operations Symposium. On Monday at 9:00 a.m., November 12, Beth Wessner, Principal, Marketing Transformation Services leads off this two day conference titled Efficiency & Effectiveness in Marketing Operations with a 40 minute Introduction into Marketing Operations and why it matters. "I've literally watched the building of a new industry." Beth Weesner testifies as one of the original advocates and speakers at the first Marketing Operations Symposium in 2004. "Over the last 3 years, the event has moved from a group of thought leaders to a blend of people, processes and technologies in an environment where vendors, service providers and clients can all share ideas and solutions."

Weesner is followed by a series of speakers including marketing leaders and experts from companies like Aprimo, Burger King, IBM, Nortel, Sprint and Wells Fargo. The conference closes out on Tuesday, November 13 with the second interactive Executive Round table Panel titled MRM in Practice. "Marketing Operations is now considered by most CMO's as one of their top five mission critical items." Weesner further explains "The Henry Stewart Symposium is definitely the leading event to gather and share knowledge in this growing space."

About Henry Stewart
Henry Stewart, the world's leader in the Digital Asset Management ("DAM") and Marketing Operations events, is simultaneously hosting its 20th Digital Asset Management and Marketing Operations Symposium November 12-13 at the Renaissance Hollywood Hotel, Hollywood, California. Henry Stewart launched the DAM Symposium in 2001 and its sister event, the Marketing Operations Symposium in 2004, with the vision of creating a conferences that combined practical case study driven content, expert round tables, key partner selection and networking opportunities of a specialist exhibition. These co-located events have attracted more than 8,000 Digital Asset Management, Broadcast & Publishing Automation, Brand Management and Marketing Operations program leaders to venues in Amsterdam, London, Los Angeles, New York and Washington DC. Please see http://www.damusers.com for more information.

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