New Website Shines Spotlight on African Fashions

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Ladybrille ("brilliant lady") is for the African woman in the West who is educated and globally conscious of fashion trends and styles, but wants to rock hot and trendy fashion designs, products and entertainment that captures her 24/7 lifestyle of being African and Western. Ladybrille is also for the Western woman who is a style assimilator, wants to cultivate her passion for fashion, and wants to keep abreast of Africa's young, urban yet contemporary and explosive fashion industry. Ladybrille, through its blogazine, delivers fashion-focused coverage of Africa's fashion, music and movie industries, via leading designers and trends, events and award shows and much more.

Uduak through Ladybrille continues to keep herself ahead of the trends and the industry should be watching her closely.

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Today, as fashion increasingly wears its conscience on its sleeves, Africa has become sexy, very sexy. Think the Gap's Red Campaign, Designers for Darfur, and the 20 covers of Vanity Fair's July "Africa Issue" edited by Bono. But, despite all the hype, even Vanity Fair's Africa issue failed to dedicate even one section to Africa's fashion industry. Africa's young, urban yet contemporary and explosive fashion industry remains largely ignored in the global fashion sphere. Indeed, even when it comes to eco-friendly fashions, Africa with its use of natural fibers such as linen, silk, bamboo, raffia, and cotton for its chic and modern fashions has been eco-friendly long before even the world considered it fashionable. Another largely ignored group has been educated and fashion-forward African women in the USA and Europe who seek to spend on lifestyle fashion products that capture their African and Western heritages.

Ladybrille ("brilliant" lady) is a newly launched website created to fill these voids in the Western fashion marketplace. Founded by California based Fashion Model, Attorney and Journalist Uduak Oduok, the site, through its "blogazine" is a one stop access to discover fresh and innovative African luxury and affordable fashion brands. Ladybrille shines the spotlight on cutting edge African fashion products, fabrics, fashion weeks and trends, fashion and interior designers, photographers, music, arts, style icons, beauty, events, fashion news and celebrities/celebrity interviews. It also shines the light on the business of fashion by empowering fashion professionals through informative and entertaining articles on business, law, finance, retail, marketing, media, public relations and fashion jobs.

"I am enthusiastic, passionate and very happy about Ladybrille! I started Ladybrille because of the interests expressed to me by African women in the West which includes my family, friends and fellow African model girlfriends for fashion products that capture our African and Western heritages," says Uduak. "I want Ladybrille to be the authority on African Fashions in the West." The Ladybrille site is sleek, sassy, free and very easy to use. It also has multiple links of African fashion designers, modeling agencies, stylists, fashion media, fashion weeks and more on one page so you do not have to search the web endlessly. "If you are a fashionista and you want to know the latest trends in African fashions, it should not be a dark mystery," says Uduak. "All you do is log on to the Ladybrille blogazine, click, for example, the category 'fashion weeks' and Voila! You see the latest trends coming off Africa's runways with savvy analysis and how to wear the hot looks. Plus, if you decide to purchase the designs, for example, there are links that take you directly to the designer sites!"

The very ambitious Uduak believes it is only a matter of time when Africa's inspired blouses and dresses will become main staples in the West like the modern takes we see with Kimonos. Uduak also hopes that as the fashion-forward in the West learn and purchase the sophisticated and sexy African fashion brands featured on Ladybrille, they feel great that they are giving back to Africa through their purchases.

"We've been delighted to work with Uduak and are excited about her company Ladybrille. She shares our vision of being a step ahead--we were the United Nations Environment Programme's first fashion industry partner in 2003, long before the green movement was considered cool. With Uduak, we collaborated on covering Africa's eco-friendly fashions and designers in Nigeria last year--again well before Africa was considered a fashionable topic," says Jack Yan, publisher of international fashion magazine Lucire. "Uduak through Ladybrille continues to keep herself ahead of the trends and the industry should be watching her closely."


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