Joins Ethoca's Growing Online Commerce Fraud-Fighting Community

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Industry-leading U.S. online retailer joins global charge to combat internet-based fraud through collaborative fraud management.

By adding another industry leader to the growing list of companies working together to fight fraud makes our community stronger. Everyone, except the fraudsters, benefits.

Ethoca, the leader in collaborative fraud management, announced today that, among the world's leading purveyors of cable, wire and equipment management-related solutions, is the latest company committed to working with other companies as a member of Ethoca's global community in a collaborative effort to fight fraud.

"Fraudsters, whether working alone or together, not only profit at the expense of consumers, but online merchants as well," said Paul Holstein, co-founder and COO of CableOrganizer. "By working together with other like minded merchants in the Ethoca community, I believe we can significantly improve our company's ability to combat fraud. I wholeheartedly endorse the Ethoca community for its mandate to eradicate this burgeoning problem."

With multi-million dollar annual sales and over 10,000 SKUs, has experienced exponential growth over the past five years and is now widely recognized as one of the top retailers of electronic peripheral, among other products, in North America. Earlier this year was named among Inc. Magazine's Inc. 500 and Internet Retailer's 2007 Top 500.

"Having join the Ethoca community is great news," said Andre Edelbrock, Ethoca's President and CEO. "By adding another industry leader to the growing list of companies working together to fight fraud makes our community stronger. Everyone, except the fraudsters, benefits."

Today's announcement is further validation that the belief in, and demand for, collaborative fraud management is gaining strong momentum. From online retail to electronic payments to online charities to gaming, global leaders see Ethoca's collaborative fraud management service as a way to make informed decisions and enhance profitability. Ethoca is the only service that allows companies to learn and benefit from the fraud experiences of other companies - accepting more of the "right" types of transactions increases revenue, and declining the "wrong" ones reduces losses and non-payment.

About Ethoca Limited (
Headquartered in Dublin, Ireland, with offices in Toronto, Canada, Ethoca is the leader in collaborative fraud management. Ethoca enables businesses operating in any customer-not-present environment - business by internet, phone, fax or mail - to make informed decisions about their customer transactions by sharing fraud experience data in a way that is secure, automated, effective and ethical. Businesses submit transaction data to Ethoca and can use summary history and analysis based on the collaborative data of Ethoca's clients to gauge the fraud-risk associated with any given transaction.

Ethoca's community includes a number of leading and recognized companies and payment and fraud solution provider partners from around the world.

Ethoca's clients increase profits by finding the optimal balance between allowed transactions and fraud-risk levels, and fraud management costs. Ethoca's use of independent third-party business process and data integrity audits ensures that the privacy and security of data is maintained. For more information about Ethoca visit

About CableOrganizer®.com (
Founded in February 2002 and headquartered in Fort Lauderdale, FL, is a premier cable and wire management-related product vendor. The company provides companies, organizations and individuals around the globe with 24/7/365 access to an extensive array of high-quality products and information resources through its convenient online storefront. In addition to, the company also owns and operates, which is operated out of Rennes, France. also publishes "On the Wire," a free monthly electronic newsletter with a considerable multi-national opt-in circulation base. Among other honors, was named among Inc. Magazine's Inc. 500, Internet Retailer magazine's 2007 "Top 500" and earned a Stevie® Award as the "Best Overall Company of the Year - Non-Services Businesses - Up To 100 Employees." For more information about the company, visit


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