Toronto, ON (PRWEB) October 31, 2007
Terminal Van Gogh Ltd. (" TVG "), a leading data driven 1to1 communication company, announced today Fujifilm Canada will be demonstrating an integrated, data driven 1to1 communication application with a Web2Print system developed by TVG for the Graphics Canada Trade Show at the International Centre, Toronto from November 8 - 10. (http://www.terminalvangogh.com)
The application is the second phase of a collaboration between Fujifilm and TVG to demonstrate data driven 1to1 marketing. The first phase was the deployment of a customized, fully variable cover for the October edition of Graphic Arts Magazine. The customized 1to1 covers were sent to every subscriber and personalized based on corporate demographics, geography, company, position and existing relationship with Fujifilm. One of the calls to action was to visit the Fujifilm booth at the Graphics Canada show to learn more about 1to1 communication from their own individual perspective - as an owner, salesperson, production person or graphic designer.
The purpose of the joint collaboration between TVG and Fujifilm is to promote variable print applications to commercial printers. Many equipment vendors promote the potential of variable print, but few can demonstrate its application for their own business. Fujifilm initiated the project to showcase its industry leading knowledge and ability to guide its commercial print customers on the potential of variable print.
"FujiFilm wants to show more than just whether an integrated 1to1 marketing program can be built and deployed." stated Tony Karg, Senior Director of Marketing and Business development, Fujifilm Canada. "We wanted to show this application can be successfully used to drive real, improved business performance in a sustainable manner". The purpose of the customized 1to1 Graphic Arts Magazine covers in the first phase was to start a dialogue with Fujifilm customers and prospects and drive them into feedback channels of either direct to the salesperson, 1-800 number or the tradeshow booth at Graphics Canada.
In Fujifilm's booth at Graphics Canada, attendees who take the booth tour can receive a personalized 1to1 cover with their picture on the front cover of either Canadian Printer Magazine or Graphic Monthly Canada. The attendees need only provide their basic business card information, fill-out a short survey and have their picture taken. They will personally experience a powerful example of a data driven, Web2Print 1to1 communication document. Terminal Van Gogh's TVG-Engine™ will generate a print ready file from a web interface that will be printed on the industry leading Xerox iGen3 production machine in the Fujifilm booth. Simultaneously, the TVG-Engine™ will send a customized email to each candidate thanking them for participating. A true multi-channel experience.
"Terminal Van Gogh and Fujifilm are working on this project together to demonstrate some of the fundamental principles and the basic workflow behind successful data driven 1to1 communications." stated Julie Northrup, Director of Sales, Terminal Van Gogh, "By walking candidates through the data capture, database structuring, content strategy and the output stages in a fun way, commercial printers can gain a greater understanding and appreciation for the application."
The third phase of the project is to follow-up with individuals from the show with relevant and effective 1to1 communication. "We encourage all Graphics Canada attendees to come by the booth for a tour and a chance to get on the mailing list so they can personally experience some of the most effective 1to1 communication available", stated Tony Karg, Fujifilm Canada.
Terminal Van Gogh
TVG is a leading data driven 1to1 communication provider in North America. Terminal Van Gogh transforms an enterprise's data into the most relevant, targeted communication. Utilizing the TVG-PoweredTM engine technology, TVG enables their clients and Partners (value-add printers, agencies and data mining & analysis / consulting firms) to deploy the next generation in data driven 1 to 1 variable communication across print, PDF, email and the web. These solutions drive dramatically higher rates of performance. TVG is co-manager of the award winning Xerox 1:1 Lab that has generated exceptional results for such companies as Reader's Digest, Staples / Business Depot, Heritage Education Funds, FSTQ, Conference Board of Canada and Tourism BC. Website http://www.terminalvangogh.com
Fujifilm Canada is Canada's leading single source for integrated pre-press to press room solutions, offering seamless end-to-end services, products, and support. This includes electronic pre-press equipment, digital workflow solutions, computer-to-plate technologies, digital colour presses, large format digital output devices and supplies. Fujifilm Canada has offices across Canada.