BOOOZAH Creates a Health & Fitness Ice Cream

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BOOOZAH, the Phoenician Frozen Dessert Company, in partnership with Royal Ice Cream is introducing a new concept in the frozen dessert industry, as well as what could be the next generation ice cream products, called Health & Fitness STRONG BODY™.

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BOOOZAH, the Phoenician Frozen Dessert Company (http://www.BOOOZAH.COM), in partnership with Royal Ice Cream (http://www.ROYALICECREAM.COM) is introducing a new concept in the frozen dessert industry, as well as what could be the next generation ice cream products, called Health & Fitness STRONG BODY™.

"… We wanted to create something new, something different, something healthy for everyone to enjoy and benefit from at the same time. We wanted to reach consumers that are into sports, health & fitness, people who want to sustain their level of energy while enjoying a nice ice cream dessert. People who are watching their weight, trying to loose weight or keeping their weight off, allowing them to also enjoy, and satisfy their ice cream craving with ZERO guilt…"said Karim Raad, Owner and #1 Ambassador at Booozah LLC.

Driven by these desires, and after 12 months of research, with the help of several Health experts, ingredients design companies and Royal Ice Cream, Booozah created the Health & Fitness Brand, or in short H&F™, and is introducing its first product line called STRONG BODY™. STRONG BODY is the ultimate treat for any ice cream lover, as well as anyone looking for a healthier frozen dessert. The ice cream not only tastes great, it is made from all natural ingredients, each serving contains 10 grams of Whey Protein Isolate and 3 grams of L-Glutamine, both are Branch Chain Amino Acids (BCAAs) known to help in muscle development and strengthening as well as weight control. In addition, H&F STRONG BODY is sweetened, not by using Sugar, but by using Chicory Nectar, which is an all-natural product with a Glycemic Index (GI) of 26.25%.

"..Our 2 new STRONG BODY flavors, Vanilla with Caramel Swirl, and Chocolate, are considered Low Fat ice cream and contain more good calories than bad... "continued Raad, "…to test out the market, we gave out thousands of samples this past summer, and the feedback we received was extremely positive. There is no doubt in my mind, H&F STRONG BODY will quickly become a favorite dessert choice, to ice cream lovers, health and fitness enthusiasts, sports athletes trainers, diet watchers and everyone who wants to enjoy a real ice cream experience with no remorse…" concluded Raad.

In the next 6 months, BOOOZAH will be looking to partner with distributors to deliver its products, nationwide, not only to Supermarkets and convenience stores, but also to Health Clubs, Sports Arenas, Schools, Colleges and more. Anyone interested in joining the H&F team should email their contact details to, or register at

Booozah LLC is the Phoenician Frozen Dessert Company. Started in 2004, Booozah introduced the finest Middle Eastern Ice Cream products to the US market. In 2007, Booozah introduced a new concept in Ice Cream called Health & Fitness. H&F™ is an Ice cream brand that gives ice cream lovers a ZERO guilt experience, with added Vitamins and Branch Chain Amino Acids (BCAAs) for a healthier lifestyle.

P.O.Box 578
Acton, MA 01720
Tel (978) 635-9838
Fax (978) 268-5015

About Royal Ice Cream Co.

Armed with recipes from Italy, Michael A. Orfitelli founded Royal Ice Cream in 1926. Growing over the years, with special focus on the specialty dessert products, Michael passed on the quality craftsmanship of fancy ice cream desserts to his two sons Harold & Michael JR. In 1978 and a generation later, Harold's some James came into the company as President and quickly expanded the product line to also include mini mud pie, ice cream cakes, real lemon fruits filled with sorbet.
Recently, Royal Ice Cream upgraded its manufacturing facility to streamline its production as well as allow for more ice cream dessert development, co-packing and private label opportunities.

Royal Ice Cream Co., Inc.
27 Warren Street, Manchester, CT 06040 USA
Tel (860) 649-5358
Fax (860) 647-7376


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