Conversion Funnel Diagnostic Solutions From eCommerce Optimization Firm BDXi Help Online Retailers Identify and Prioritize Profitable Improvement Opportunities

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Online tool and training solution allows e-commerce marketers to diagnose strategic and tactical issues and identify profitable improvement opportunities without complex integrations.

Business Development Xcellerator, Inc. (http://www.bdxi.com), a firm specializing in growth and profit optimization for e-commerce companies and online retailers, today announced availability of its proprietary 4-Point Conversion Funnel Diagnostic Solution. BDXi's online solution allows e-commerce marketers to use their current conversion funnel performance to diagnose strategic and tactical business issues, identify and prioritize improvement opportunities, and execute focused optimizations to drive more growth and profits, without messy integrations or complex installations.

"We've used this diagnostic process in our consulting work to produce improved growth and profitability for our clients," Rafe VanDenBerg, CEO of BDXi, said. "Now, through this powerful combination of the online tool and the on-demand training resources, we're able to make this proven process much more accessible to e-commerce marketers and online retailers looking to drive improved results."

Uncovering and prioritizing opportunities in an e-commerce environment can be a complex task for marketers faced with information overload. BDXi's solutions help ease the process, providing the following features and benefits:

No Integration or Installation Required -- Get Started Immediately.
You can enter data from any available source, while maintaining ultimate control over your proprietary information. Get started quickly and easily without messy integrations, installations, or IT involvement whatsoever. This stand-alone solution will work with any web analytics or web reporting solution.

Online Training Courses Available On-Demand, 24x7.
The proprietary training courses cover the principles and processes of conversion funnel diagnostics, tool usage, root-cause identification, and effective optimization. These resources are continually updated and expanded with additional videos, case studies, articles, and more. Learn at you own pace and on your own schedule with on-demand access to this online training library.

Automatic Diagnostic Benchmark Comparisons.
The tool will automatically compare your performance at four levels of the conversion funnel to specific diagnostic benchmarks. The graphical displays and detailed views make it easy to identify critical performance gaps and improvement opportunities.

Automatic Quantification of Improvement Opportunities.
Using your specific financial data, the tool automatically quantifies any performance gaps in orders, revenues, and profits. The value of both individual and combined improvements are quantified to help with prioritization and illustrate the magnitude of the issues.

Scenario Modeling Sliders for Goal-Setting or Seeking.
You can perform free-form, interactive modeling of performance improvements at each stage of your conversion funnel -- and see the value of the combined improvements in real-time.

Subscription Pricing and Multi-User Discounts.
Six and 12-month subscription packages are more affordable than consulting and traditional training programs. With significant discounts for additional users, you can get your entire team on the same page quickly, easily, and consistently. Roll-out is a breeze and far more convenient than scheduled classes.

A complete information package, including an informative case-study, a product brochure, and frequently-asked-questions, is available for immediate download at http://www.bdxi.com/fourpoint_conversion_ratios.htm

About BDXi
Business Development Xcellerator, Inc. (BDXi) is an innovator in e-commerce business diagnostics and optimization, helping e-commerce companies and online retailers generate more profit and growth from existing investments; achieve profit-optimal conversion levels; increase promotional ROI and systemic profitability; reduce pricing pressures; and maximize transaction- and customer-value. For more information on BDXi, please call 208.938.4356 or visit http://www.bdxi.com.

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