Environmentalists Say Google Shows Rise of Vegans and Vegetarians for World Vegan Day

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As part of the World Vegan Day celebrations Vegans cite Google and food manufacturers to reveal a dramatic upward trend in the popularity of healthy, planet friendly vegan foods and lifestyles. World Vegan Day 1st November is expected to be the most influential ever. Vegan organisations are predicting the number of consumers regularly buying vegan products will have doubled by the end of the year as they realise the environmental and health benefits.

You don't need to find the lost book of Nostradamus or a Nostradamus prediction to see the rise in interest in veganism and vegetarianism in the news and vegetarian and vegan food in the shops. However some influential vegans do agree with Nostradamus's date of 2012 claiming World Vegan Day 1st November 1:11:11 is expected to be a very historic date for them.

The Google Press office, who refuse to comment on the rise in interest in veganism on the web for the World Vegan Day Press release, said today "we prefer to let the statistics speak for themselves," they direct enquiries to google.com/trends.

Vegans claim a quick search on Google Trends is like bursting open a Halloween pumpkin to reveal a cascade of trick or treat vegan goodies. It shows a steady overall increase of vegan popularity in the news since the peak of 2004 during The Vegan Society's Diamond Jubilee 1944-2004.

Further investigation on Google's news archives finds 4,930 mentions of vegan in the news for 2005 rising to 8,250 mentions of vegan in the 2006 news archives.

At the beginning of the year vegan organisations predicted that numbers of consumers buying vegan products would double by the end of the year.

In the last week alone the vegans say Google shows over 1,000 results for the word vegan in Google's online news search. Previous vegan witch hunts have only increased popularity.

UK based Beanies Foods who distribute the Frys Vegan range of BBQ meat free foods such as burgers and sausages and also schnitzels, polony, hotdogs and dairy free ice cream confirm that their sales have increased by nearly 70% since 2004.

British vegan food pioneers, award winning manufacturer http://www.PlamilFoods.co.uk , who make sustainably produced dairy free vegan chocolate and egg free mayonnaise, have also seen a dramatic increase in demand for vegan foods. "Despite a massive increase in competition in our market we are still pleased to see a very healthy, enviable, year on year growth and growing demand for our organic vegan chocolate products and mayonnaises," says Plamil managing director Adrian Ling.

Sales of vegan super-foods are experiencing the most phenomenal shift in popularity according to Tim Barford, MD of http://www.Yaoh.co.uk Hemp Foods. "Sales of our Hemp seeds and Hemp oil have continued to rise year on year and sales of the Yaoh organic Hemp protein powder have quadrupled in the last 18 months," he reveals.

A spokesperson for London Nutritionists, http://www.foodsforlife.org.uk , said today, "The rise in popularity of healthy vegan foods is a huge step in the right direction. Our consumption of plant based foods is woefully inadequate as a nation and yet eating more plant based foods is the easiest way to avoid many of the debilitating ailments that patients bring along to our clinics each week."

The way the vegan lifestyle is promoted has changed too. Frustrated at the speed at which traditionalists at The Vegan Society are keeping pace with the changing world many vegans are taking the promotion of vegan diets into their own hands. A whole host of vegan websites, blogs, community minded organisations and companies have started up in the last few years with the primary purpose of promoting a vegan lifestyle.

http://www.Veggievision.co.uk , http://www.supervegan.org , http://www.veganpirates.org , http://www.davegancode.org.uk , http://www.Bonobo.tv , vegan cupcakes take over the world, http://www.ecotricity.co.uk , http://www.vegetarian-dha-epa.co.uk , http://www.vegancampaigns.org.uk , are just a very few examples of the independent pro-vegan projects and companies that have sprung up in the last few years.

Tony Bishop-Weston author of "vegan", the vegan cook book by Hamlyn, says, "There is a rise in focus on the benefits that a vegan lifestyle can bring rather than the things it can prevent. People are desperate for solutions not more problems and bossy proclamations. Contrary to the vegan stereo-type portrayed in TV soaps such as Hollyoaks, modern vegans are a much happier bunch these days and more likely to say 'Hey try this vegan ice cream - it's awesome!', rather than 'don't eat that cheese you'll get bowel cancer!' This alone is resulting in less people being scared away from veganism and more people experimenting with embracing it."

"Ultimately it's convenience that will allow a mass exodus towards a healthier more environmentally friendly vegan lifestyle," predicts Bishop-Weston.

This point may not be far away. Even in UK cities like Glasgow, not famed for health or environmental empathy, there are now half a dozen vegan establishments such as Mono, Stereo, The 78 and the flying duck vying for your green pound. The once Haggis gobbling, mars bar munching campus of Glasgow University is now a shining example of how food for the new millennium should be. Not just vegan but the only UK University with dishes approved by the Vegan society.

Vegan Festivals and free food fayres are now a regular fixture of UK Eco friendly Social calendars.


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