Nexternal Solutions Redefines Online Sales With Direct Checkout

Share Article

Nexternal's Direct Checkout provides an industry first optimized shopping experience for customers shopping via an online marketplace, search engine, email product offer, or online video.

Nexternal Solutions, a leading provider of ecommerce software is proud to announce the release of Direct Checkout. This groundbreaking tool allows customers to order a specific product from a single screen, providing the fastest checkout possible. Direct Checkout greatly increases conversion of customers who are shopping for a specific product. This happens frequently when a customer has run a query on a Search Engine, has used an online marketplace like, or is responding to an offer email from a merchant.

As an example, a merchant might run an ad on a search engine for a specific product. Instead of taking the customer to a landing page or the products page within an online store (the best option previously available) the customer is now treated to the Direct Checkout for that specific product. On this single page, the customer picks attribute information for the product if applicable and enters their shipping and payment information. The customer experience is as simple as possible and greatly reduces the steps of a traditional store experience, even stores that have a "one page checkout". Direct Checkout is effective in pay-per-click ads, online marketplaces, email marketing campaigns, search engine optimized product landing pages, and online video ads.

Craig Ross, Vice President of Sales at Nexternal Solutions explains further, "There are two primary types of shopping experiences online. The first is what I call the Gap experience. In this case the customer is shopping a specific retailer's site (in this case the Gap) and they want browse and compare many products. The customer is not looking for a specific product; they are shopping at the brand for certain type of product. For this type of experience the traditional online store concept is the best."

"However, it is often the case that a customer knows exactly the product that they are looking for. I call this the Google experience. In this case the customer will execute a product search in Google. The customer simply wants to click on a link to buy the product in question. In essence, they have told Google that they want to buy the product by clicking on the appropriate ad. Most orders that originate from this type of source are for one product."

"While the Gap shopping experience is very different from the Google shopping experience, every ecommerce system that I am aware off treats the customer exactly the same and their conversion suffers. Why should a customer have to select 'Add to Cart' once they already told Google that they intend to purchase the product? Why should they have to navigate through a store when they just want to purchase the intended product? Direct Checkout solves this problem."

Steve Barbour of the Barre Army Navy Store ( has already used Direct Checkout to increase conversion for his Google Product Search listings. "While feed conversion was very strong in my online store, Direct Checkout increased it even further. Having an easy and quick shopping experience is critical for my customers and this new tool redefines the experience a customer can have online."

Any merchant who advertises online knows the importance of customer conversion and can calculate the sales increase they will have when they improve that figure. Nexternal now offers a tool to merchant of all sizes that specifically addresses this issue in a way that was previously unavailable from any ecommerce provider.

The following URL represents an example of a direct checkout page:

About Nexternal Solutions
Nexternal Solutions, Inc. is a leading provider of web based e-commerce software. Founded in 1999, the company's unique ecommerce system is used by hundreds of clients in many diverse industries. Nexternal's software features an always-on screen shopping cart with integrated marketing and fulfillment tools allowing merchants to maximize revenue while minimizing operating costs. Nexternal's software was rated five out of five stars by and is a three time SIIA Codie awards finalist for Best E-Commerce Software. Clients include Alcoa, USA Today, Weyerhaeuser, K2 Sports and Hanes. With locations in Carlsbad, CA and New Canaan, CT, Nexternal provides industry leading customer service. For more information, contact Nexternal Solutions, Inc. CA: 800.914.6161. CT: 866.436.8479. Web:


Share article on social media or email:

View article via:

Pdf Print

Contact Author

Visit website