Jeffrey Bunting Revealed Secrets to Balanced Scorecard Success at ASMI Performance Conference

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Jeffrey Bunting, President and Founder of ActiveStrategy, Inc., provided attendees at the American Strategic Management Institute's Performance Conference 2007 with practical insights into the Balanced Scorecard, a popular business performance management framework, when he spoke on October 29th, 2007 in Las Vegas, Nevada. His talk focused on how to conduct effective business reviews using Balanced Scorecards. He also demonstrated how ActiveStrategy Balanced Scorecard software improves these reviews.

Jeffrey Bunting, President and Founder of ActiveStrategy, Inc., provided attendees at the American Strategic Management Institute's (ASMI) Performance Conference 2007 with secrets to achieving business results from a Balanced Scorecard -based performance management system when he spoke on October 29th, 2007 in Las Vegas, Nevada.

The Balanced Scorecard is a business management framework that helps organizations put strategic plans into action. The framework has been around since the early 1990s and enjoys wide usage. However, many organizations continue to struggle with ways to achieve ongoing results from the management tool.

During his presentation, Mr. Bunting described how properly structured business reviews are the most effective way to drive results from a Balanced Scorecard. He explained that these reviews should be frequent, structured events. The business reviews should focus on discussing specific areas of the Scorecard that are not meeting performance targets.

Mr. Bunting described patterns of questions that help an organization focus on the true root causes of performance problems. He showed an example of this "line of questioning" that makes Balanced Scorecard-based business reviews particularly effective. These types of business reviews are so successful because they tie the Scorecard to ongoing performance improvement activities, ensure focus on the current business strategies, and reinforce accountability for performance.

In addition to instructing conference attendees on the ways to implement successful business reviews, Mr. Bunting showed how ActiveStrategy Enterprise software improves the process. The web-based software is used by business executives and managers to conduct actual live business reviews. During such a review, a user may drill down from a top-level Balanced Scorecard with one click to reveal information about lower-level contributing areas. This provides decision makers with real-time performance information about ongoing, linked objectives, measures, and improvement initiatives, allowing the business review conversation to be as beneficial and action-oriented as possible.

About ActiveStrategy, Inc.
Based in East Norriton, PA, ActiveStrategy, Inc. helps clients improve business results through a combination of business consulting and web-based Balanced Scorecard software that facilitates and accelerates Strategy Execution.

Strategy Execution is a management process that encompasses strategic planning, objective and measure deployment, business process alignment, performance reporting, and improvement initiative management. At its heart, Strategy Execution helps organizations more effectively implement strategic plans and achieve results.

ActiveStrategy applications support all major performance management methodologies including the Balanced Scorecard, Malcolm Baldrige Criteria, Six Sigma, and Management by Objectives. ActiveStrategy clients include leading organizations in healthcare, government, pharmaceutical, manufacturing, non-profit, and high-technology sectors. For more information, visit http://www.activestrategy.com.

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