Greenplum to Deliver Scalable Database for iCrossing Clients

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iCrossing has selected and deployed Greenplum Database to power its next generation analytics solution for digital marketing

iCrossing's clientele demands not only the ultimate in performance and scalability, but also reliability. Greenplum Database's massively parallel architecture and fault tolerance features help iCrossing ensure that their customers will get the information they need, when they need it.

Greenplum, a leading provider of database software for business intelligence, today announced that iCrossing has selected and deployed Greenplum Database to power its next generation analytics solution for digital marketing. Using Greenplum technology, iCrossing will deliver unprecedented analytical capabilities and performance to its growing stable of Fortune 500 customers.

iCrossing, one of the largest independent digital marketing companies in the world, delivers integrated digital marketing services including search engine optimization, search engine marketing, cross-channel analytics and research, social media and word-of-mouth marketing. The company views data collection and analysis as strategic to its ability to further quantify its service offerings in the digital marketing industry. Greenplum Database will enable iCrossing's digital marketing clients to access reports and perform analyses on multi-channel customer behavior faster, at large scale and with reliability.

"The business intelligence database platform contributes to iCrossing's ability to offer our clients fast, synergized analytics for their online and offline marketing campaigns," said Tony Wasson, vice president of engineering for iCrossing. "Greenplum Database reduced the time it takes to run our analytical routines, and the administration and management capabilities make the technology simple to implement and scale."

iCrossing's Fortune 500 companies operate some of the world's largest and fastest-growing Web sites. "The combination of explosive data growth and a strategic commitment to business intelligence made iCrossing an ideal fit for Greenplum Database," explained Bill Cook, chief executive officer of Greenplum. "iCrossing's clientele demands not only the ultimate in performance and scalability, but also reliability. Greenplum Database's massively parallel architecture and fault tolerance features help iCrossing ensure that their customers will get the information they need, when they need it."

About iCrossing

iCrossing is a global digital marketing agency driven by the consumer's perspective. The company combines search, Web development, social media, market research, analytics and mobile services to create digital marketing programs designed to help global brands -- including Travelocity and 40 Fortune 500 companies such as, DuPont and The Coca-Cola Company -- find and connect with their customers. Headquartered in Scottsdale, the company has 550 employees in 12 offices across the U.S. and U.K. Find out more at http://www.icrossing.com .

About Greenplum

Greenplum develops the world's fastest, most scalable database software for Business Intelligence and Data Warehousing. Greenplum Database, the company's breakthrough database software product, enables companies to analyze terabytes of information faster and more cost effectively than traditional data warehouse solutions, allowing organizations to fully leverage their data to gain critical insights into the past, present and future and achieve and extend their competitive advantage in the marketplace. Greenplum Database also powers the Sun Data Warehouse Appliance, which integrates servers, storage and database to deliver industry leading performance, scalability, and cost of ownership. For more information about Greenplum, visit http://www.greenplum.com .

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