Introducing shopLeChameau.com, America's Premier Source for Le Chameau Boots
*In a deal penned with French outdoor equipment company Lafuma S.A., Michigan based e-commerce company Niche Retail, LLC is proud to announce the launch of www.shopLeChameau.com -- America's premier online shop dedicated to natural rubber boots made by legendary French boot maker Le Chameau.
Sylvan Lake, MI (PRWEB) October 31, 2007 -- Sold in over 25 countries -- but thus far under-represented in the US market -- Le Chameau of Normandy, France is renowned for producing the highest quality rubber boots and outdoor gear, favored the world over by discriminating outdoor enthusiasts. Built on tradition but perpetually receptive to new technologies and boot-making methods, Le Chameau maintains its position as an industry leader by paying close attention to detail, adopting innovations and materials that improve its products, and referencing lasting lessons from the company's 80 years of experience.
Better known by the general term "Wellingtons" or "Wellies" in the UK, Le Chameau rubber boots are hand made of eco-friendly, 100% natural rubber drawn from the Hevea trees of the Amazon (rubber is tapped from the Hevea, which does not harm the tree). Shipped in blocks to the Le Chameau factory in Normandy, this natural rubber is then refined and hand crafted by skilled boot makers. First introduced in 1927, the leather-lined Chasseur rubber boot was Le Chameau founder Claude Chamot's first step into footwear -- effectively establishing the company's lasting legacy.
Because Le Chameau has limited distribution in the US Market, only a select number of web stores currently sell and ship Le Chameau boots in the United States. ShopLeChameau.com is an easy-to-navigate retail website devoted exclusively to Le Chameau natural rubber boots for American men and women, as well as select Le Chameau accessories. As part of the Niche Retail family of web stores, shopLeChameau.com integrates as much information as possible -- providing accurate and detailed descriptions and benefits for every Le Chameau rubber boot model, style, and accessory offered.
shopLeChameau.com is the only US based online retailer that deals exclusively in Le Chameau rubber boots, offering a wealth of information on the products, as well as fast shipping to anywhere in the US. In addition, Niche Stores provide customers with knowledgeable customer service, a 30-Day, 'No Worries' Return Policy, and an 'Order today, Ships today' guarantee.
ShopLeChameau.com is also proud to offer something available nowhere else, the exclusive Chasseur Prestige Pack for men. The Prestige Pack includes not only a pair of flagship Chasseur Prestige boots, but also a Le Chameau Boot Bag, Silicone Boot Spray and a cleaning cloth - all packaged in a special-edition luxury box. The Chasseur Prestige Pack represents the ultimate package for those looking for the complete Le Chameau experience.
About Niche Retail, Le Chameau, and Lafuma S.A.:
Niche Retail, LLC, currently ranked #300 on the Inc. 500 list of fastest growing American companies and listed on Internet Retailer's Top 500 Guide, owns and operates category and branded web stores serving niche markets. Niche Retail also operates LafumaFurniture.com, a retail site dedicated exclusively to the sale of Lafuma's portable recliners, camping, and deck chairs. The excellent relationship between Niche Retail and Lafuma facilitated the creation of shopLeChameau.com. Niche Retail is excited to bring its e-commerce expertise to the sales and marketing of outstanding Le Chameau rubber boots in America.
Lafuma S.A., based in Anneyron, France, acquired boot and clothing maker Le Chameau in 2005, strengthening the French outfitter's foothold into European outdoor equipment market. The Lafuma brand continues to broaden its presence in the American market, bringing high quality hand-made furniture, footwear, and outdoor equipment to discerning American consumers.
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