Indy Racing League and Voxant Team Up to Provide Racing Content to Web Communities

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Free fully licensed videos available to Web publishers and bloggers.

With Voxant, our fans will be able to host pictures, news feeds and videos on their own Websites and profiles in an embeddable player.

Voxant, the New Media Network, and the Indy Racing League, sanctioning body for the IndyCar® Series and Indy Pro Series(tm), announced today that IndyCar Series and Indy Pro Series content is now available to Websites and blogs through Voxant's Newsroom (voxant.com).

The vast coverage accessible to publishers includes event highlights of IndyCar and Indy Pro Series race practices and qualifying sessions, special events, interviews with drivers, teams and league officials. Past Indianapolis 500 and IndyCar Series races will be available in the future.

Web publishers and bloggers who register with Voxant's Newsroom may obtain free, fully licensed video clips from IndyCar and embed the content to their own Web sites and blogs, expanding the reach of IndyCar content through viral syndication.

"The Indy Racing League gives the Voxant Newsroom first-rate auto racing content, broadening our sports coverage," Voxant CEO, Jeff Crigler said. "We are also thrilled that our Newsroom will provide the medium allowing licensed IndyCar videos to be available to all the Web sites and blogs that cover auto racing."

The Indy Racing League joins an impressive collection of content providers, including the NHL, the AP, BBC World Ltd, CBS News, Reuters, and The Wall Street Journal, which make content available through the Voxant Newsroom, reaching more than 11,500 Web publishers, and generating 23 million advertising impressions in the month of September.

"Fan interactivity with IndyCar Series and Indy Pro Series content is extremely important to the Indy Racing League," said John Lewis, vice president of league development and marketing for the Indy Racing League. "With Voxant, our fans will be able to host pictures, news feeds and videos on their own Websites and profiles in an embeddable player."

Through the Voxant Newsroom (http://www.voxant.com), licensed content is monetized and syndicated to Web publishers, who embed news assets including video, audio, print, and still images. Voxant shares advertising revenue with content providers and Web publishers.

About Voxant
Voxant is building a new kind of network that delivers unparalleled licensed content, advertising and syndication services to the millions of Websites and niche communities that comprise the Web. Voxant\'s 11,500+ Web publisher affiliates have access to the Web\'s largest, most diverse selection of free, high quality, fully licensed news and information for their Websites and blogs. The video, text, audio and still image content can be legally embedded on their sites, and re-embedded from any site where it appears, using Voxant\'s secure viral syndication technology. Voxant provides full monetization while maintaining control over content integrity, quality and branding for more than 230 content affiliates, including CBS, the Associated Press, Reuters, BBC World Ltd, The Wall Street Journal, MTV News, Agence France-Presse (AFP), Getty Images, and the NHL. Web publisher affiliates include diverse sites such as searchforvideo.com, NewsMax, Global Security, HipHop Havoc, WhatsNewHollywoodTV, Digital Trends, AskPatty.com, The Sports Network, and Hockey Buzz. Advertising affiliates include Staples, Proctor & Gamble, American Express, Nissan, and Delta Airlines. For more information, please visit http://www.voxant.com.

About the Indy Racing League:
The Indy Racing League was formed in 1994 to preserve the heritage and excitement of the Indianapolis 500 in U.S. open-wheel racing. The Indy Racing League is the sanctioning body of the IndyCar Series, the premier open-wheel racing series in the United States, and the Indy Pro Series, which serves as an essential stepping stone for drivers striving to reach the IndyCar Series. Indy Racing League events are available to a worldwide audience through a variety of multimedia platforms, highlighted by a long-term and broad-reaching partnership with ABC Sports/ESPN. The Indy Racing League is continually at the forefront of motorsports innovation with drivers, teams and tracks benefiting from major safety and technological improvements such as the SAFER Barrier, SWEMS wheel tethers, chassis enhancements, ethanol fuel and Delphi IRL Safety Team.

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Alexis Wilson

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