BASF Provides Live Demonstrations of Sustainable Construction at Green Build 2007

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Lower impact of building on the environment, higher energy efficiency of buildings and more durable construction.

BASF will show and explain the use of technologies and analytic tools that can make building projects more sustainable at Green Build 2007, November 6-9, at McCormick Place West, Chicago, Illinois.

BASF technologies will be demonstrated at Booth 1010 at the top of each hour on November 7 and 8, giving conference attendees a better understanding of how smart chemistry can help make buildings durable and energy-efficient with less impact on the environment.

Each interactive booth demonstration will be 15 minutes long and focus on how specific BASF-enhanced products can help a design professional maximize a project’s LEED rating and improve overall performance.

Programming includes:

• Master Builders brand products from BASF’s Admixture Systems business line are combined in a unique system for the production of pervious concrete, allowing builders to reduce a project’s land requirements by eliminating pavement runoff and storm water storage needs.

• Radiance® e-0.25 Attic Barrier Coating that creates an effective radiant barrier which stops 75% of the potential radiant energy transfer into an attic and reduces HVAC loads.

• BASF Polyurethane Foam Enterprises closed-cell spray-applied polyurethane foam insulating air barriers for increased structural integrity, air leakage control, maximum R-values and improved air quality.

• Elastopor® polyurethane foam systems used in insulated building panels for superior insulation performance, increased R-values, comfort, air tightness and durability.

• ULTRA-Cool® coatings for metal substrates that increase the reflectivity of medium to dark colored roofs, reducing interior heat loads and air conditioning needs and VARI-Cool® coatings which enhance architectural design flexibility.

• Styropor® insulting concrete forms and structural insulated panels for tighter structures, better R-values, less heat gain or loss, and improved indoor air quality.

• OPPANOL® Polyisobutylene Thermal Plastic Spacer technology that enables manufacturers to produce aluminum widows, which maintain window insulating gas seal integrity and initial R-values for many years.

Also, on November 8, 2007 at 10 a.m., BASF’s Christopher Bradley will present Defining Durability: 2006 BASF Eco- Efficiency Construction Materials Analysis in the back right hand corner of the exhibit hall. Bradley’s 40 minute presentation will illustrate how BASF Eco-Efficiency Analysis delineates the lifecycle of a product “from cradle to grave”, starting from the extraction of the raw material from the earth through to recycling after use.

An examination of four case studies will reveal how economics and ecology can be reconciled in corporate decision-making. Areas that will be covered include how strategic management of environmental aftercare, otherwise known as “end-of-pipe technology,” and process-integration measures create quantifiable successes that benefit the environment at all stages of the lifecycle.

BASF - The Chemical Company. We don't make a lot of the products you buy. We make a lot of the products you buy better.®

BASF Corporation, headquartered in New Jersey, is the North American affiliate of BASF AG, Ludwigshafen, Germany. BASF employs more than 15,500 in North America and had sales of approximately $14.3 billion in 2006. For more information about BASF’s North American operations, or to sign up to receive news releases by e-mail, visit

BASF is the world’s leading chemical company: The Chemical Company. Its portfolio ranges from chemicals, plastics, performance products, agricultural products and fine chemicals to crude oil and natural gas. As a reliable partner to virtually all industries, BASF’s high-value products and intelligent system solutions help its customers to be more successful. BASF develops new technologies and uses them to meet the challenges of the future and open up additional market opportunities. It combines economic success with environmental protection and social responsibility, thus contributing to a better future. BASF has approximately 95,000 employees and posted sales of €52.6 billion (approximately $66.1 billion) in 2006. Further information on BASF is available on the Internet at

Master Builders® is a registered trademark of BASF Corporation

Radiance® is a registered trademark of BASF Corporation

Elastopor® is a registered trademark of BASF Corporation

ULTRA-Cool® is a registered trademark of BASF Corporation

VARI-Cool® is a registered trademark of BASF Corporation

Styropor® is a registered trademark of BASF Corporation

OPPANOL® is a registered trademark of BASF Corporation

For more information contact:

William Pagano

BASF Corporation

Tel: (973) 245-6071

Mary MacLeod

Maverick Marketing

Tel: (207) 929-4568

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William Pagano

Mary MacLeod
Maverick Marketing for BASF Corporation
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