Darren Waddell Joins MerchantCircle Executive Team as Senior Director of Marketing

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MerchantCircle, the largest and fastest growing online network of local business owners in the nation, today announced that Darren Waddell has joined the company as Senior Director of Marketing.

Local businesses are increasingly looking to the internet to acquire customers

MerchantCircle, the largest and fastest growing online network of local business owners in the nation, today announced that Darren Waddell has joined the company as Senior Director of Marketing. In this role, Darren will drive network growth and increase customer engagement with MerchantCircle's valuable products and services.

"We are delighted to have Darren join our organization to lead and scale our marketing efforts", said Ben T. Smith, CEO of MerchantCircle, "Darren's expertise in small business marketing and web optimization will allow MerchantCircle to build better relationships with and deliver more value to our merchants and partners."

Darren brings over eight years of marketing experience in the retail, internet and software industries. Prior leadership roles include leading Outbound Marketing for VeriSign's $200 million per year SSL Division and heading up marketing at Offermatica, the marketing optimization platform recently acquired by Omniture. Darren has also held senior management roles at venture-backed internet companies and at market research firm Gartner, Inc.

"Local businesses are increasingly looking to the internet to acquire customers", said Waddell, "and MerchantCircle is well positioned to give local businesses the best online tools to boost sales. I am excited to join MerchantCircle and help local business owners harness the potential of the internet to achieve their goals."

With over 250,000 members, MerchantCircle helps local businesses tap the power of the internet by providing simple, cost-effective advertising and marketing solutions. Local business owners rely on MerchantCircle to create customized web pages, to manage their online reputations, and to promote their businesses with coupons, online advertising, e-newsletters and blogs.

About MerchantCircle:
Founded in 2005, MerchantCircle is the largest online network of local business owners in the nation, combining social networking aspects with a customizable web listing that allows merchants to attract new customers. More than 14 million MerchantCircle business listings across the country are easily accessed on major search engines. Currently, over 250,000 merchants on the MerchantCircle network upload pictures, blog, build coupons, and newsletters, while also connecting with other business owners. MerchantCircle also gives business owners the power to manage their online reputation by aggregating reviews and increasing visibility across the web. MerchantCircle is located on Main St. in downtown Los Altos, Calif., and is funded by Rustic Canyon Partners, Scale Venture Partners and Disney's Steamboat Ventures. Learn more at http://www.merchantcircle.com.

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