Zrinity Announces Launch of 'Q&A With a Super-Coder'

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The Zrinity email delivery solution algorithm makes millions of decisions per minute and Matt Finn, Super-Coder at Zrinity, is the only person who can explain it. Q&A With a Super Coder will help existing and potential customers understand the numerous amount of work involved in email communications and the depth to which email delivery servers go in order to ensure email delivery.

...what is the decision making process of the algorithm...

Zrinity, Inc. based in Utica New York, provider of email delivery server solutions, today announced a new series of articles named, "Q&A With a Super-Coder," and a new release of their email delivery algorithm. The algorithm is the crux of the Zrinity Email Marketing System which powers millions of email marketing communications for hundreds of Zrinity customers every day.

Q&A With a Super Coder will help existing and potential customers understand the numerous amount of work involved in email communications and the depth to which email delivery servers go in order to ensure emails, especially those such as invoices, notices and other transactional emails, actually get delivered, to an inbox, not a spam folder.

Rob Thrasher, Marketing Director, Zrinity: "There is no doubt that the email delivery algorithm producers at Zrinity are far ahead of their peers in the email industry, but it amazed me as I interviewed them, how FAR ahead they are. Matt Finn is one of the key coders for Zrinity's email systems and I thought it would be interesting to publish some of the conversation to the blog. Matt Finn is the lead developer at Zrinity, Inc. and has been coding for Zrinity for a decade."

Rob asked Matt, "...what is the decision making process of the algorithm..." Matt Replies, "The system takes statistical samples over time for each email sender to statistically determine if there are connection limits between our sending server and the recipient server. Theirs no way to tell for sure what each recipient servers limitations are and the thousands of variations on email sent from a particular IP, with specific names in the email subject/body/etc. will affect delivery."

Freewebs, based in Silver Spring, Maryland, recently chose Zrinity Email Marketing System to power its email marketing communications. Freewebs partnered with Zrinity to improve delivery rates, delivery speeds, and conversion. Freewebs' customers have built over 17 million websites using Freewebs free "do it yourself" web publishing tool that makes it easy to add blogs, photos, videos, music, e-commerce and more. Email communications is a mission critical component of the Freewebs marketing strategy. Email serves as a primary channel for Freewebs to communicate with customers. Each month, Freewebs sends millions of emails to its member base about product improvements and other news, and deliverability is critical to retention and revenue.

About Zrinity
Zrinity provides email marketing server, software and appliances to large businesses and advertising agencies. Zrinity's email delivery systems are very reliable and high-speed. Zrinity provides its customers with a high-performance, enterprise email marketing server and email marketing & list management system. Zrinity's behavioral communications systems are used for customer retention, invoice delivery assurance & marketing and business newsletters. Zrinity provides easy integration, high delivery rates, and drastically increased ROI from email campaigns. Zrinity is located in Central New York and serves a wide variety of industries such as banking & financial, education, government & military, health care, retail, B2B and B2C. Zrinity customers include The Pentagon, ADT Security, PGA, Boeing, Pfizer, Duke University and thousands more.

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ROB THRASHER
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