Flooring Retailer iFLOOR Unveils Million Dollar Warranty

iFLOOR is offering a $1,000,000 warranty to protect customers from manufacturers who deny warranty claims for flooring purchased online.

Their idea is to discourage you from buying at a discount!

This is not right! You deserve to save money! So we're going to take care of this problem once and for all.

We feel our $1,000,000 warranty program is another sign of our ongoing commitment to take a leadership position in the industry by continuing to provide unparalleled peace-of-mind and value to the flooring customer. We're proud to roll this program out, and excited to be able to do at absolutely no additional cost to our customers.

In general, tie-in sales provisions are not allowed. Such a provision would require a purchaser of the warranted product to buy an item or service from a particular company to use with the warranted product in order to be eligible to receive a remedy under the warranty.

I'm putting iFLOOR's money where my mouth is.

Tukwila, WA (PRWEB) November 2, 2007 -- iFLOOR, America's largest online flooring retailer, today announced a $1,000,000 limited warranty designed to protect its customers from certain existing policies that exclude warranty coverage from online purchases.

Steve Simonson in Warehouse

The policy, which goes into effect immediately, offers up to one million dollars of coverage in the event that a customer's hardwood or laminate flooring warranty claim is denied specifically because they made their purchase online. It is complimentary for every iFLOOR customer, and protects the buyer under the same terms as the original product warranty.

iFLOOR, Inc. CEO, Steve Simonson, came up with the program to combat "scare tactics" used by manufacturers of hardwood floors and laminate flooring. "Their idea is to discourage you from buying at a discount!" wrote Simonson in his blog "It's About Flooring". "This is not right! You deserve to save money! So we're going to take care of this problem once and for all."

In a recent discussion with Simonson, he went on to add, "We feel our $1,000,000 warranty program is another sign of our ongoing commitment to take a leadership position in the industry by continuing to provide unparalleled peace-of-mind and value to the flooring customer. We're proud to roll this program out, and excited to be able to do at absolutely no additional cost to our customers."

It would appear that federal law is on his side. Section 108 of the 1975 Magnuson-Moss Act, states that, "In general, tie-in sales provisions are not allowed. Such a provision would require a purchaser of the warranted product to buy an item or service from a particular company to use with the warranted product in order to be eligible to receive a remedy under the warranty."

Under iFLOOR's new warranty, a key provision allows for iFLOOR to "seek justice" on behalf of the customer in the event of legal action. According to Simonson, "I'm putting iFLOOR's money where my mouth is."

About iFLOOR, Inc.
Since 1998, iFLOOR.com has been the leading online and retail flooring company, with 36 local retail stores nationwide offering more than 70,000 products, including hardwood floors, laminate flooring, bamboo flooring and cork floors. iFLOOR.com is the largest online flooring retailer according to Internet Retailer Magazine, and was named by Inc. Magazine as one of the fastest growing private companies in the United States for the past three years. Committed to quality customer service, superior selection and friendly expert advice, iFLOOR.com enables customers to buy flooring both online and in its retail stores at a substantial savings over traditional retailers. For more information about iFLOOR, please visit www.iFLOOR.com.

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