Polaris Marketing Research Completes Quality Enrichment Program to increase Marketing Research Productivity

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Polaris Marketing Research announces the completion of a 3-day quality improvement program to improve processes, increase efficiency, and give clients a higher quality of marketing research data.

It was very beneficial to talk with the programmers the interviewers and call center managers to find out how we can help them do their jobs better

Polaris Marketing Research (polarismr.com) and their data collection partner, Western Wats of Orem, Utah, completed a three day intensive quality improvement program earlier this month. "In order to continually improve our processes, to become more efficient and give our clients an ever-higher quality of data, we wanted to work with Western Wats to solidify our relationships at all levels of their company and ours," said Polaris President, Jan Carlson.

Polaris Data and Project Management staff spent time with Western Wat's project management team, met with programming staff, and visited one of the call centers. "It was very beneficial to talk with the programmers the interviewers and call center managers to find out how we can help them do their jobs better," remarked Polaris Operations Manager, Alexia Smith.

Polaris has initiated a comprehensive review of questionnaire design to incorporate some of the key outcomes of this program. Other marketing research quality initiatives have been identified and will be implemented before the end of the year.

About Polaris, Marketing Research Specialists

Polaris Marketing Research specializes in brand strategy and brand positioning based on quantitative and qualitative research expertise including consumer and business customer satisfaction measurement. Polaris utilizes state-of-the-art online interactive reporting, interviewing and data collection and personalized project management. Atlanta-based Polaris Marketing Research is affiliated with the Council of American Survey Research Organizations, the American Marketing Association and the American Society for Quality.

For more information, call Dianne Hill at 404-816-0353 or visit us at polarismr.com.

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Dianne Hill
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