Customer Entertainment—Its All About The Atmosphere, Says The Pohly Company's Marketing Newsletter

Customer relationship marketing leader The Pohly Company today announced the release of the November issue of its marketing newsletter Fuel.

Boston, MA (Overdrive/PRWEB ) November 2, 2007 -- Customer relationship marketing leader The Pohly Company today announced the release of the November issue of its marketing newsletter Fuel. Fuel provides unconventional wisdom to power customer communications.

In this months cover story, readers learn how companies across the nation are rolling out the red carpet" treatment for their customers. Jon Young, vice president of North American sales at YCD Multimedia, says Businesses need to come up with something dynamic on the entertainment front to get customers to stay in the store longer and, hopefully, get them to spend more."

treatment for their customers. Jon Young, vice president of North American sales at YCD Multimedia, says Businesses need to come up with something dynamic on the entertainment front to get customers to stay in the store longer and, hopefully, get them to spend more.

In industries across the board, companies are developing customized in-store experiences through store design and entertainment features (such as Internet and flat-screen displays). These companies have opened the door to opportunities for differentiation from competitors, growth, and better customer satisfaction — all of which can aid in building customer loyalty.

About The Pohly Company
The Pohly Company is a diversified marketing and publishing services company that specializes in engagement marketing and customer communications — creating and advancing programs that drive emotional relationships with a companys customers and best prospects. Services include communications consulting and market research, custom publishing, media sales and consulting, and design communications. The company works with world-class brands, publishers, and major associations, including Continental Airlines, Coca-Cola FoodService, UAW-Chrysler, Boston Whaler, Western Union, and the Association of National Advertisers. The Pohly Company is also the publisher of Fuel, a bi-monthly newsletter for marketing and communications professionals that focuses on unconventional ways to reach and influence key customer groups. For more information on the Boston-based company, visit pohlyco.com, and for the Fuel marketing newsletter, visit fuelpublishing.com.

Contact:    
Kim McDonough
617.457.3916
800.383.0888

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