Aperio Networks Launches WebinarWire.com for Web-based Event Marketers, Online Trainers, and Webcast Communications Executives

New York, NY (PRWEB) November 5, 2007

Aperio Networks today announced the launch of the Webinar Wire (http://www.webinarwire.com), a multi-author blog covering the burgeoning web event services market. As a community resource for sharing opinions, best practices, research, and news on producing web-based events and the people and technology that enable them, the Webinar Wire fills an information need for online event marketers, corporate communication executives, and online training managers who want to learn about or improve their webinar and webcast programs.

Webinar Wire takes the form of a communal blog, featuring submitted writings from experienced event marketers, trainers, publicists, expert speakers, technology service providers, and analysts. Readers can also comment on posted articles. Subject matter is highly focused on optimally producing, promoting and powering web seminars and webcasts, typically events produced for marketing and lead generation as well as for customer and employee training, investor relations, and public service communications. Market analysis and best practices research will also be featured by key players in the web event services market.

Aperio Networks named Ken Molay as editor of the new site. Mr. Molay is president of Webinar Success and author of a widely read blog covering issues in the web conferencing industry. He will provide commentary and news for Webinar Wire, and will coordinate submitted content from industry contributors for publication.

John Rourke, CEO of Aperio Networks, said "Webinars and webcasts have become an indispensable tool for business communications. But there have been few opportunities for both vendors and users of web conferencing technology to communicate outside of a sales and marketing context. We want the Webinar Wire to start an industry dialog that puts key issues of web-based events on the table and keeps readers informed of important developments. We are delighted to have Ken Molay contributing as writer and editor, since readers can benefit from his web conferencing knowledge and expertise as well as his independent viewpoint."

Webinar Wire complements Aperio Networks' recently introduced EventSpan.com website, which allows marketers and producers of web events to promote and virally syndicate live and recorded web event listings, while providing a custom search facility to find events, speakers, and webinar industry professionals. Access to Webinar Wire is free and does not require registration.

About Aperio Networks, LLC

Located in New York City, Aperio Networks, LLC, designs, develops, and operates web applications and publishing websites in the B2B and B2C sectors. The company uses the Ruby-on-Rails framework for the development of its web properties. Aperio also has a web consulting practice that works with select organizations to design, develop and market Web 2.0 websites. Aperio also owns and publishes ConferencingNews.com (http://www.ConferencingNews.com), a news aggregator in the conferencing, webinar and webcasting markets, and EventSpan.com, a search and syndication service for web-based events.

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