Healthcare Webinar: Convincing the C-Suite to Create a Culture of Health and Reaping the Benefits

Weaving wellness into the corporate fabric isn't easy, but when C-suite executives are on board with the idea, the work force is more likely to follow. A case study on the effect of C-suite support on employee engagement and participation in health-related initiatives will be presented during "Creating a Culture of Health by Engaging the C-suite and Employees to Promote Better Health," a December 4, 2007 live webinar presented by the Healthcare Intelligence Network.

Manasquan, NJ (PRWEB) November 7, 2007 -- Driven by healthcare cost increases that are eating into corporate profits, companies that embrace a corporate-wide culture of health not only improve the health of their employees and benefit from its related impact on productivity, but also increase corporate profitability and shareholder value.

During "Creating a Culture of Health by Engaging the C-Suite and Employees to Promote Better Health," a 90-minute webinar at 1:30 p.m. Eastern on December 4, 2007, an expert panel of speakers will present a case study describing the key steps in creating a culture of health that engages both the C-suite and the employees.

For webinar details, please visit http://www.hin.com/cgi-local/link/news/pl.cgi?cultureofhealthrel

News facts:

-- Featured Healthcare Experts: Gregg Lehman, Ph.D., president and CEO of HealthFitness, and David Sensibaugh, director of integrated health at Eastman Chemical Company.

-- Webinar Highlights: The steps in creating a culture of health; engaging the C-suite and the employee to promote better health; assessing ROI resulting from a culture of health; and a case study on successfully creating a culture of health.

-- Target Audience: CEOs, medical directors, wellness professionals, human resources professionals, disease management directors, managers and coordinators, health plan executives, business development executives and strategic planning directors.

-- Webinar Formats: 90-minute live webinar on December 4, 2007 includes a 30-minute Q&A; "On-Demand" rebroadcast available December 7, 2007; 90-minute recording on CD-ROM with printed transcript available December 27, 2007. For webinar details, please visit http://www.hin.com/cgi-local/link/news/pl.cgi?cultureofhealthrel

Quotes attributable to Melanie Matthews, HIN Executive VP and COO:

"The question of how to engage the C-suite in health-related initiatives is posed at nearly every program we present. This webinar provides an opportunity to learn how one company has succeeded in this area, and the financial rewards that can result from increased employee participation. Webinar participants will come away with a game plan for cultivating corporate buy-in that they can implement immediately."

Please contact Patricia Donovan to arrange an interview or to obtain additional quotes.

About the Healthcare Intelligence Network - HIN is the premier advisory service for executives seeking high-quality strategic information on the business of healthcare. For more information, contact the Healthcare Intelligence Network, PO Box 1442, Wall Township, NJ 07719-1442, (888) 446-3530, fax (732) 292-3073, or visit http://www.hin.com.

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