Q-Industries Develops CRM and Social Network Analysis System for Odell, Simms & Associates to Map Unseen Connections

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Fundraising and economic development firm uses award-winning application to find new opportunities.

Q-Industries, a Web site and business application developer, has implemented a customer relationship management system for Odell, Simms & Associates. The system combines the best of an open-source CRM platform with the insight provided by social network analysis. By consolidating several disparate contact systems into SugarCRM and applying principles of social network analysis, Odell, Simms & Associates, a fundraising and economic development firm, can visually map and identify webs of relationships and how they connect. This view of relationships often goes unseen in conventional CRM systems.

Odell, Simms & Associates uses its executive database to raise funds for prestigious and charitable causes, and to attract businesses to development zones around the world. In an industry that relies on access and influence, the social network analysis tool allows Odell, Simms & Associates to graphically chart how individuals and organizations are connected based on shared or common characteristics, even several degrees removed from each other. Network maps, using nodes and links, illustrate the type and strength of relationships based on contacts' activities, affiliations, board memberships, hobbies, schools, and other defined traits.

"The ability to pull together our organization's silos of information not only strengthens the knowledge of our contacts, but we now have an entirely new way of viewing these relationships and how we can develop new contacts and opportunities," said Tony Lynch, Senior Vice President of Odell, Simms & Associates.

Using SugarCRM, Q-Industries mapped and migrated Odell, Simms & Associates' multiple databases into a single system, consolidating thousands of contacts residing in ACT, Goldmine, and two internally developed contact management databases. The open-source nature of SugarCRM provides a more flexible and cost-effective approach to customizing and integrating CRM than proprietary, off-the-shelf software.

The social network analysis tool Q-Industries developed for use with SugarCRM was also selected as the "Most Creative Implementation" at this year's SugarCRM Awards.

For more information about Q-Industries' Web site and business application development services, visit http://www.q-industries.com.

About Odell, Simms & Associates, Inc:

For more than 30 years, OSA has provided clients with comprehensive marketing and communications services, as well as access to focused research, business intelligence and an extensive network of key decision makers. A global leader in generating and retaining foreign direct investment; securing funding and sponsorship for major projects; managing successful events on behalf of clients; and generating broad-based direct marketing campaigns - OSA works directly with clients to create long-term, customized solutions that yield measurable results. Visit http://www.odellsimms.com for more information.

About Q-Industries:

Q-Industries is an interactive agency that designs and builds online brands, Web sites and advanced Internet-based applications, with expertise in online marketing, social networking, and new media services. From helping launch start-ups employing 2.0 technologies, to advancing the capabilities of Fortune 500 Web sites, Q-Industries clients span commercial, government, and association/ nonprofit organizations across the United States.

Q-Industries customizes and deploys SugarCRM as a customer relationship management platform for clients in the economic development, association management, and software development industries. Custom SugarCRM modules have been developed for social network analysis as well as event, content, and membership management.

Since its founding in 1999, Q-Industries has distinguished itself through technical expertise and sound business practices, having grown its team of developers, strategists, analysts, designers and testers when many Internet application companies down-sized or disappeared. In addition to custom programming, Q-Industries has built a library of transferable Web applications, such as email marketing and content management systems, resulting in more robust applications at lower costs. Visit http://www.q-industries.com for more information.

Joel Greenberg
202-363-1065 | 202-669-3639 cell
joel @ dcpr.com

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