Advocacy Helps Casino Marketing Departments Attract New Customers While Increasing Visits by Existing Guests, Says Robinson & Associates, Inc.
Casino marketing directors under pressure to attract new customers and increase the frequency of existing guests' visits can meet this challenge by working with other departments to focus on creation of guest advocates.
Annapolis, MD (PRWEB) November 7, 2007 -- Casino marketing directors under pressure to attract new customers and increase the frequency of existing guests' visits can meet this challenge by working with other departments to focus on creation of guest advocates, says Robinson & Associates, Inc., (http://www.advocatedevelopmentsystem.com) a customer service consulting firm to the gaming industry.
Martin R. Baird, chief executive officer of Robinson & Associates, offers the following tip.
Tip:
"An emphasis on guest advocacy is beneficial to a casino marketing department because guest advocates are an advertising army that drives the casino's message to advocates' friends and family," Baird says. "Guest advocates create repeat and new business. Advocacy research also reduces data noise that comes from volumes of customer data casinos produce but few people within the organization pay attention to. For example, the casino can stop doing customer satisfaction research.
"In short, guest advocacy can help a marketing department meet its goals while reducing certain costs and eliminating work to redirect resources to a more productive endeavor."
Robinson & Associates, Inc., is a global customer service consulting firm for the gaming industry. It helps casinos determine their Advocate Index, a number that indicates the extent to which properties have guests who are willing to be advocates. The company then implements its Advocate Development System in combination with the proven methodology of Advocate Index and best business practices to help casinos create more guest advocates and chart a course for growth and profitability.
Robinson & Associates may be reached by phone at 480-991-6420, by e-mail at mbaird(at)casinocustomerservice.com or via its Web sites at www.advocatedevelopmentsystem.com and www.casinocustomerservice.com. Robinson & Associates is a member of the Casino Management Association and an associate member of the National Indian Gaming Association.
Contact
Martin R. Baird
Robinson & Associates, Inc.
http://www.advocatedevelopmentsystem.com
http://www.casinocustomerservice.com
480-991-6420
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