eWayDirect, Inc., and the BlueLens Franchise Group Expand their Marketing Capabilities with Hire of New Marketing Assistant
Jennifer Rowe joins eWayDirect and the BlueLens Franchise Group as marketing assistant where she will manage advertising and sales leads and provide support to training.
Southport, Conn. (PRWEB) November 7, 2007 -- eWayDirect, Inc., and its franchise division, the BlueLens Franchise Group, are pleased to announce that Jennifer Rowe is joining the company as marketing assistant.
Neil Rosen, president and CEO of eWayDirect. Inc., is pleased to welcome Rowe onboard.
"As eWayDirect continues to build out its email and search marketing products and services, Jennifer will help co-ordinate demos for prospective customers and training for new customers, making sure our customers continue to have the highest level of satisfaction," he says. "Her experience and energy make her a welcome addition to the team."
Rowe's new responsibilities will include managing advertising relationships, managing leads, and managing marketing materials inventory and release of new materials. She will be the primary internal contact for arranging sales demos and requests for information, and will monitor deliverables' timetables. In addition, Rowe will coordinate training sessions for new BlueLens franchisees at BlueLens University.
Rowe comes to eWayDirect from the Weekly Reader, a, educational periodical publishing company recently acquired by Readers Digest, where she was in charge of developing production department, setting processes in place, trafficking workflow, and general project management for 15 monthly and weekly educational periodicals. Prior to being with the Weekly Reader, Rowe worked for Creative Alliance, the CMG advertising agency, and MecklerMedia.
"I'm excited about venturing into this newly created position of marketing assistant," says Rowe. "I feel my creative input, my innovative thinking, and my drive to succeed will help develop and organize many areas within eWayDirect and the BlueLens Franchise Group."
eWayDirect is a market leader in both search marketing and emessaging. Besides providing the highest level of expertise in email communications, PPC, and SEO, the company's Priority1email platform allows marketers to isolate their best customers and get their campaigns through to the inbox 100% of the time.
eWayDirect's clients' successes have translated into a repeatable business model, and the BlueLens Franchise Group provides an opportunity for individual business leaders to capitalize on the eWayDirect business model to attain success of their own.
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