Wickes Furniture Company, Inc., Introduces Urban Innovations
New furniture line brings together fashion and function, creating big impact in small spaces.
Wheeling, IL (PRWEB) November 7, 2007 -- Wickes Furniture Company, Inc., a Sun Capital Investment Company and one of the nation's largest furniture retailers, has launched a new line of furniture and accessories designed for stylish, functional, and comfortable living in smaller spaces. Called Urban Innovations (www.wickesurban.com), the smaller-proportioned, space-saving furnishings are being rolled out in Wickes Furniture showrooms nationwide this month.
"We created Urban Innovations to fill a vastly underserved market, namely consumers who are seeking high-style, high-function, interior design solutions to complement smaller spaces, affordably priced - whether for a condo, townhouse, apartment, or any space challenged room in the home," explained John Disa, Wickes Furniture president and CEO.
Labeled "Smart Ideas for Urban Living," the line brings together furniture, fashion and function with:
| | - Smaller-sized, lower profile sofas, sectionals, chairs and chaises with clean lines replacing bulky arm rolls and high backs
- Occasional tables that pivot and nest - many with swing-out shelves for invisible storage, or caster wheels for easy mobility
- Console tables that can be stacked along a wall or behind a couch, then opened up to seat eight for dinner
- Expandable dining tables available in standard dining height or a more casual, slightly taller pub height - a style that is gaining popularity for its ability to do double-duty as a work surface
- Low-profile and platform beds with hidden storage compartments
- Hundreds of specially selected accessories -- including rugs, lamps, accent pillows and other decorative items - that coordinate with Urban Innovations furniture as well as other Wickes Furniture pieces
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While Urban Innovations furnishings are small in scale, they're big on style, with European- and Asian-inspired designs, contemporary and transitional styles, and utilizing today's most popular, luxurious materials and finishes such as Italian leather, suede, micro fiber, glass, brushed nickel and espresso wood.
"Urban Innovations pieces provide affordable style and functionality to meet the needs of anyone looking to decorate a smaller living space - whether it's a recent college graduate furnishing his or her first place, or an 'empty nester' couple downsizing from a suburban home to a townhouse or condominium," said Disa. "The styles are fresh and exciting, cool and contemporary, function and fashionable - satisfying our customers' desire for urban chic furniture and accessories that accent the beauty of metropolitan living without sacrificing the comforts of home."
Through Dec. 10, consumers can register at any Wickes showroom to win $3,000 worth of Urban Innovations furniture.
For a list of Wickes Furniture showrooms, visit www.wickesfurniture.com, or call 1-888-942-5372.
About Wickes Furniture Company, Inc.
Since its 1971 founding, Wickes Furniture Company, Inc., has grown to include 42 showrooms and five distribution centers in California, Illinois, Indiana, Nevada and Oregon. The company employs more than 1,700 people, all focused on providing quality home furnishings, affordably priced, and with the best financing in the industry. Wickes Furniture has been named a Top 25 Furniture Retail Leader by trade magazine Furniture Today.
About Sun Capital Partners, Inc.
Sun Capital Partners, Inc. is a leading private investment firm focused on leveraged buyouts, equity, debt, and other investments in market-leading companies that can benefit from its in-house operating professionals and experience. Sun Capital affiliates have invested in and managed more than 150 companies worldwide with combined sales in excess of $35.0 billion since Sun Capital's inception in 1995. Sun Capital has offices in Boca Raton, Los Angeles, and New York, as well as affiliates with offices in London, Tokyo, and Shenzhen. For more information, please visit www.SunCapPart.com.
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