Radian6 Demonstrates the Power of Social Media
Radian6 will demonstrate its social media monitoring solution at the Critical Issues Forum on Thursday, November 8th in New York, NY. Radian6's various analysis tools give users the ability to uncover the top social media influencers and which conversations are having an impact online. CooperKatz, a full service PR agency in New York, is currently utilizing the Radian6 solution as part of their Cogence® Consumer Generated Intelligence practice.
New York, NY (PRWEB) November 7, 2007 -- Radian6 Technologies, Inc. will be demonstrating its social media monitoring solution at the Critical Issues Forum tomorrow at the Bridgewater in New York City, New York. This year's forum, put on by the Council of Public Relations Firms, is focused on the impacts of social media on the public relations field and is titled, "The Consumer's in Control: Now What?" The Radian6 solution helps PR and advertising professionals monitor and analyze social media in all it's various forms from blogs to video sharing sites and from online forums to microblogging services like Twitter.
Clients use the Radian6 "dashboard" to track all forms of social media with results appearing in real-time as they are discovered. Clients are able to determine immediately what's having an impact online and be first to alert others on evolving issues. Clients analyze the captured information using a variety of mini-applications called widgets. Widget results can be exported for inclusion in reports or emails to clients.
"Social media is shifting the power to define and control a brand from the traditional institution to the individual or community. This shift is redefining how public relations professionals communicate and engage with their various stakeholders," explains Marcel LeBrun, CEO of Radian6. "We've been working with clients that recognize this to ensure that our solution meets their needs and addresses the pain they are truly feeling now when trying to monitor social media using a collection of manual methods."
CooperKatz, a full service PR agency in New York, began testing Radian6 applications as part of its Early Adopter Program (EAP) earlier this year. The partnership began with an in-depth analysis of current online monitoring activities for clients which created a baseline understanding of service needs for Radian6. Based on these insights, Radian6 enabled CooperKatz to create their own specialized dashboard in order to test out the service. Currently, CooperKatz account teams are utilizing the Radian6 solution as part of their Cogence® Consumer Generated Intelligence practice.
"Helping clients understand, monitor and engage with social media is increasingly important in our industry," said Meredith Topalanchik, manager client services, CooperKatz. "We elected to work with Radian6 because their solution was easy to use and provided quick and effective analysis. Their advanced technology puts the control in our hands and allows our account teams to spend more time analyzing online conversations providing better recommendations for our clients."
About Radian6 Technologies:
Radian6 provides the social media monitoring solution for PR and advertising professionals. The company's flexible dashboard enables social media monitoring of all types with results appearing in real-time as discovered. Various analysis tools give users the ability to uncover the top influencers and which conversations are having an impact online. Visit www.radian6.com for more information.
###
Post Comment:
Trackback URL: http://www.prweb.com/pingpr.php/SGFsZi1TcXVhLUxvdmUtWmV0YS1UaGlyLVplcm8=
Bookmark -
Del.icio.us |
Furl It |
Technorati |
Ask |
MyWeb |
Propeller |
Live Bookmarks |
Newsvine |
TailRank |
Reddit |
Slashdot |
Digg |
Stumbleupon |
Google Bookmarks |
Sphere |
Blink It |
Spurl
|
