Red Letter Days to Launch Christmas London Underground Advertising Campaign
Red Letter Days, the UK's leading experience company, will unveil its Christmas outdoor advertising campaign on November 19th 2007.
London (PRWEB) November 23, 2007 -- Red Letter Days, the UK's leading experience company, will unveil its Christmas outdoor advertising campaign on November 19th 2007. The Christmas campaign will run in the London Underground from Nov 19th to December 16th across the entire network.
The TCP (Tube Card Panel) campaign will feature four separate visuals, each depicting a Red Letter Days experience sector:
| | - Driving Experiences
- Action and Adventure
- Spa Indulgences
- Great Escapes
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"The campaign is based on the fact that people find it increasingly difficult to pick truly memorable gifts," says Nick Wright, Founder and MD of My Agency, who won the brief to create the campaign. "The most personal and memorable gifts are experiences rather than objects and Red Letter Days is in the emotion and experience business. The advertising campaign dramatizes this. It was a great brief and was like doing your Christmas list as a poster campaign."
"We are very excited to unveil our Christmas advertising campaign on the London Underground," says Zachary Soreff, Sales & Marketing Director at Red Letter Days. "The campaign will take us to a whole new level in the perception of our product amongst the consumer market."
Red Letter Days appointed Rathbone Media to handle the media buying for this campaign.
Editor's Notes
About Red Letter Days
Created in 1989, Red Letter Days pioneered the concept of giving experiences as unforgettable gifts. Now owned by Dragons Den entrepreneurs, Peter Jones and Theo Paphitis, Red Letter Days offers an unrivalled choice of hundreds of experiences across the UK and abroad.
Brand new to 2007, Red Letter Days has also launched a range of on line gift cards, which offer hundreds of unforgettable options to choose from, valued from £50 to £1,000. A Red Letter Days gift card offers the ultimate in flexibility and customers can select from an extensive range of gifts.
The company has also launched a range of retail gift cards in Sainsbury's stores across the UK. The Red Letter Days range of Sainsbury's gift cards offers the consumer the choice of a wide range of unforgettable experiences with 4 gift cards available at two price levels with associated experiences. £49 offers the customer a choice of over 50 experiences and gifts across the UK, including Afternoon Tea and Tour of Kensington Palace, Paintballing, an evening of Yacht sailing and a Junior Cowboy Adventure. £99 offers the breathtaking Light Aircraft Flight, a Silverstone/Ferrari Sensation and the Thames Lunch Cruise & BA London Eye experience - a great day for couples. With more significant retail launches planned for the remainder of 2007 and 2008, Red Letter Days gift cards will be available almost everywhere in the country.
Renowned for first class customer service and the smoothest hassle-free customer journey in the experiences market, Red Letter Days also gives the customer the opportunity to choose their experience online and book immediately with their new 'Click & Go' service.
Experiences can be purchased online at www.redletterdays.co.uk
Red Letter Days is an official partner to the national tourism agency - Visit Britain.
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