Famed Optician, Moscot, Blends Uptown Styling And Downtown Sensibility for Ultra Sleek, Ultra Hip New Line of Branded Glasses: The Moscot Spirit

New collection pays homage to the wildly popular "MOSCOT Originals" while incorporating modern styling.

New York, NY (PRWEB) November 12, 2007 -- Finally something Downtowners and Uptowners can agree on! Venerable optician and New York City Institution, MOSCOT, today announces MOSCOT Spirit, its newest line of branded eyewear. The new collection seamlessly blends classic elements of the MOSCOT Originals Line with progressive styling to create a look that is bold, edgy and timeless, all at the same time. (http://www.moscot.com/spirit.html)

The MOSCOT Spirit line launches with six featured styles - The Saja and The Kimmel, made expressly for women, The Zaso and The Indig, unisex styles, and The Emile and The Hesh, for men:

The Saja - A modified cat eye that is sexy, flattering and bold, but won't overwhelm the face. Perfect for the smart, sexy woman who isn't afraid to flaunt both! Think Scarlett Johansson. Available in Burgundy.

The Kimmel - Sex appeal, intelligence and femininity - this sophisticated frame strikes the right balance between the three, making them the perfect pair for a perfect lady. Think Nicole Kidman. Available in Tortoise Rose.

The Zaso - A study in contrasts, this unisex frame is soft around the edges, but thick across the temple. Its chunkiness gives it an edge, but the tailored styling reins it in. It's a shout, not a scream. Think Daniel Craig (that's Bond to you) or Ms. Angelina Jolie. Available in Translucent Olive Green and Crystal.

The Indig - Though the most progressive in terms of coloration, its über stylish without being in your face. This laminated, semi-rimless, unisex frame is made for the smart dresser with an edge. Think Kate Walsh, or Ellen Degeneres. Available in Black/Orange, Black/Teal, Olive, and Light Brown.

The Emile - Bold and rectangular, this frame was made for men who know how to wear glasses. Great with a suit, or something trendier, the dark, moody frames are pure style. Think Clive Owen. Available in Black and Navy.

The Hesh - Similar to the Emile but bigger, fuller and more angular. This frame is contemporary yet refined - the true evolution of a MOSCOT Original. It's the ideal pair for the consummate gentleman. Think George Clooney. Available in Black and Tortoise.

Pricing and Availability
Retailing for $159 for eyeglasses (without prescription) and $189 for sunglasses (without prescription), the Moscot Sprit Line is available online at www.moscot.com, or locally at all Moscot store locations. For more information on Moscot products and vision services, including Moscot Spirit and Moscot Originals, please visit http://www.moscot.com/eyewear.html.

Media Contact
For samples and/or high-resolution photos, or to speak with Moscot executives, please contact Magalie Rene-Innocent at 718.522.9873.

About MOSCOT
Venerable optical retailer, Moscot, has been a New York City institution for over 90 years. Patriarch Hyman Moscot began selling eyeglasses from a pushcart on Manhattan's famed Lower East Side in the early 1900s and the rest, as they say, is history. Today, fourth generation Moscot siblings, Kenny and Dr. Harvey Moscot, run the company. Each of the three Moscot locations offer a selection of more than 1,000 frames from a wide variety of well known eyewear and sunglass designers, as well as a comprehensive inventory of contact and eyeglass lenses, and the company's very own branded line of vintage-inspired glasses and sunglasses, the wildly successful, Moscot Originals. Moscot's newest line, Moscot Spirit, remains true to the company's classic downtown identity by mixing elements of the Originals with modern new styling. Moscot Eyecare (aka Moscot Vision Associates), the eye heath services also offered at all Moscot locations, provides patients with comprehensive eye care services - from routine eye examinations and vision exams for corrective lenses to sophisticated eye health assessments using the latest technology available for a more accurate diagnosis and treatment of a full range of medical eye conditions and maladies. Together the Moscot brothers have expanded the business while maintaining the spirit of their great grandfather's philosophy with their current mission: "To offer the best possible optical experience to our customers and patients by dispensing warmth, courtesy and expertise."

Media Contact
For samples and/or high-resolution photos, or to speak with Moscot executives, please contact Magalie Rene at 718.522.9873.

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